Company Description
the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect. Then, we make sure that our clients, both online and offline, live up to every facet of that story.
To apply, head to http://www.thesparkgroup.com/available-positions and fill out an application.
Job Description
tSG is looking for a Senior Paid Digital Strategist to guide campaign planning, execution, optimization, and reporting. The right candidate will be versed in social and search advertising, and have experience collaborating with a small team.
Responsibilities:
- Digital campaign planning, execution, and management for a wide range of clients
- Deliver strategic data-based campaign optimizations
- Benchmark, measure, and report campaign success
- Uncover actionable insights regarding audiences, ad creative, platforms, etc.
- Manage multiple ongoing projects and deadlines
Qualifications
- 2-3 years of paid campaign planning, strategy, and/or reporting experience
- Proficiency in Facebook, Instagram, and other social media advertising
- Expertise running Google Ads Search, Display, and Video campaigns
- Experience with conversion tracking and analytics platforms, such as Google Tag Manager and Google Analytics, is a plus
- Flexibility and eagerness to identify, learn, and use new and emerging technologies
Additional Information
TSG Perks & Benefits:
- Competitive Pay
- Health & 401K Benefits
- Open Paid Time Off
All your information will be kept confidential according to EEO guidelines.
Top Skills
What We Do
the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect. Then, we make sure that our clients, both online and offline, live up to every facet of that story.
We work with companies spanning a diverse set of industries: Financial Services, Real Estate, Technology, Lifestyle, Health & Fitness, Retail, Government, Advocacy, Non Profit, B2B, Legal, Creative… If there’s a story to tell, we’re there to tell it, and we provide an array of services to convey and share these stories, including:
Branding
Creative Services
Social Marketing
Website Development
Search Marketing
Media Planning & Buying
Email Marketing
Mobile Marketing
Influencer Marketing
Experiential Marketing
App Development
Digital Strategy
Market Insights
Monitoring & Analytics
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