Senior Digital Marketing Strategist, APAC

Reposted 22 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
8-12 Annually
Senior level
Cloud • Information Technology • Internet of Things • Software • Consulting • Infrastructure as a Service (IaaS) • Automation
Creating better technology the open source way
The Role
The Senior Digital Strategist will define digital strategy for APAC, lead omnichannel execution, manage digital platforms, and drive AI adoption while optimizing customer journeys through analytics.
Summary Generated by Built In

We are hiring a Senior Digital Strategist to lead digital strategy and orchestration across APAC. This role partners closely with Global Digital and AI teams to translate global innovation into regionally impactful execution.

The role will shape APAC’s digital landscape — spanning omnichannel orchestration, AI-driven experiences, digital platforms, martech enablement, and customer journey analytics — while building strong partnership with field marketing teams across the region.

What you will do:

Digital Omnichannel Strategy & Execution 

  • Define and evolve APAC’s digital strategy and omnichannel orchestration framework

  • Align  owned, web, automation, and AI-driven touchpoints into cohesive end-to-end customer journeys

  • Lead regional digital roadmap in partnership with global teams
     

AI & Global Transformation Initiatives

  • Drive adoption of AI-powered marketing use cases and digital orchestration programs across APAC

  • Lead high-impact global-to-APAC transformation projects

  • Ensure regional readiness for personalization and intelligent automation at scale
     

Digital Platforms Leadership

  • Oversee APAC digital platforms strategy and governance

  • Manage and optimize core martech tools (Analytics, personalization platforms)

  • Partner with global platform teams to ensure scalable, future-ready solutions.
     

Customer Journey & Analytics

  • Lead customer journey analytics to identify optimization opportunities across the funnel.

  • Translate complex data into strategic insights tied to pipeline and revenue.

  • Define and align KPIs across global and regional stakeholders.
     

Stakeholder & Field Enablement

  • Act as strategic advisor to APAC field marketing teams.

  • Build credibility and alignment across Global, APAC, and in-market teams

  • Drive adoption of best practices, governance and new digital capabilities.

What you will bring:

  • 8 - 12+ years in digital strategy & execution, marketing technology, or digital transformation.

  • Strong experience in omnichannel marketing and digital platforms.

  • Proven ability to operate in complex, matrixed global organizations.

  • Deep understanding of martech stacks and customer journey analytics.

  • Strong executive communication and stakeholder management skills

#EG-LI1

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email [email protected]. General inquiries, such as those regarding the status of a job application, will not receive a reply.

Skills Required

  • 8 - 12+ years in digital strategy & execution
  • Strong experience in omnichannel marketing and digital platforms
  • Proven ability to operate in complex global organizations
  • Deep understanding of martech stacks and customer journey analytics
  • Strong executive communication and stakeholder management skills

Red Hat Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Hat and has not been reviewed or approved by Red Hat.

  • Healthcare Strength Healthcare coverage is presented as comprehensive, spanning medical, dental, and vision along with life and disability coverage. Access to HSA/FSA options and broadly positive reception of health benefits support the view that healthcare is a core strength.
  • Leave & Time Off Breadth Time-off offerings are described as generous, with substantial PTO for new hires plus additional recharge days and an end-of-year shutdown for many non-critical roles. Paid volunteer time, holidays, sick days, and supportive expectations around taking time off reinforce the breadth of leave benefits.
  • Strong & Reliable Incentives The rewards package includes performance bonuses and a recurring quarterly bonus program tied to company and individual performance. Availability of ESPP participation further adds to incentive pathways beyond base pay.

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The Company
HQ: Raleigh, NC
20,000 Employees
Year Founded: 1993

What We Do

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Why Work With Us

Red Hatters freely exchange different viewpoints, contribute ideas, and solve problems together. Our love of collaboration, accountability, a sense of community, and a measure of autonomy combine to create a powerful force that fosters innovation and makes Red Hat a great place to work.

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