The Role
Lead strategy to maximize brand visibility in LLMs and generative search, own AI-driven digital PR and reputation workstreams, monitor online discourse, coordinate cross-market localization, integrate PR/content/SMM teams, build in-house capability, govern analytics and tools, and manage crisis protocols to protect and amplify brand representation in AI outputs.
Summary Generated by Built In
We are seeking a visionary, highly autonomous, and tech-savvy Senior Digital Communications Manager to join our HQ team. This role represents a major scope expansion focusing heavily on Digital PR & LLM. As the traditional media landscape shifts, you will architect and navigate a completely new reputation ecosystem governed by AI answers and intelligent agents.
In this role, you will take full end-to-end ownership of our highest-priority communication initiative: the integration of AI and LLM into global communications, driving our Generative Engine Optimization stream. Based in HQ, you will define the strategies, workflows, and crisis protocols that protect and amplify our brand reputation across both traditional digital platforms and the generative search landscape.
Key Responsibilities
- Strategic LLM Visibility & AI Search Leadership: Drive the end-to-end strategy to maximize LLM indexing & visibility across leading generative engines (such as ChatGPT, Gemini, and others). Pioneer an AI-driven content strategy & reputation model to ensure accurate, authoritative, and positive brand representation in AI outputs.
- Core ORM Operations & Reputation Monitoring: Monitor online conversations and brand mentions across social media, blogs, forums, review sites, and news outlets to maintain full visibility over digital discourse.
- Cross-Market Coordination: Lead complex cross-market coordination across high-priority focus countries and communication markets globally. Ensure global frameworks are seamlessly localized and adapted to regional market nuances.
- Cross-Functional Integration: Drive deep integration with PR, content, SMM, and brand teams at both HQ and regional levels. Act as the strategic bridge ensuring that all communication streams are optimized for both human audiences and AI crawlers.
- Building Internal Expertise: Focus on building internal expertise vs. external dependency. Establish a strong in-house capability, knowledge base, and proprietary workflows for GEO and advanced digital PR, reducing reliance on third-party agencies.
- Advanced Analytics & Tool Governance: Establish a robust global analytics framework utilizing advanced platforms to track sentiment trends, brand mentions, and visibility rates in AI-generated answers. Deliver high-level actionable insights to the C-suite.
Skills, Knowledge & Expertise
- 6+ years of expert experience in Digital Communications, PR, or Online Reputation Management, preferably within a global HQ or a fast-paced international tech environment.
- Proven track record of managing complex, cross-functional digital projects and leading cross-market coordination across multiple regions.
- Deep understanding of LLM indexing, AI search algorithms, and the emerging GEO landscape.
- Hands-on experience with advanced social listening, data analysis, and visibility tracking platforms (e.g., Profound, otterly.ai).
- Exceptional stakeholder management skills, with a demonstrated ability to integrate workflows across PR, content, SMM, and brand teams.
- Strong strategic mindset focused on capability-building and scaling internal expertise within a global organization.
- Exceptional crisis-management skills with the ability to remain calm and decisive under pressure.
- Strong written and spoken English skills to collaborate effectively with our global teams and markets.
Job Benefits
- Hybrid work mode and flexible schedule.
- Access to professional counseling services, including psychological, financial, and legal support.
- Diverse internal training programs.
- Partially or fully paid additional training courses.
- All necessary work equipment.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 6+ years experience in Digital Communications, PR, or Online Reputation Management
- Proven track record managing complex, cross-functional digital projects and cross-market coordination
- Deep understanding of LLM indexing, AI search algorithms, and the GEO landscape
- Hands-on experience with advanced social listening, data analysis, and visibility tracking platforms (e.g., Profound, otterly.ai)
- Exceptional stakeholder management and ability to integrate workflows across PR, content, SMM, and brand teams
- Strategic mindset focused on building internal capabilities and reducing external agency dependency
- Exceptional crisis-management skills and ability to remain calm and decisive under pressure
- Strong written and spoken English skills for global collaboration
- Based in HQ (hybrid work mode)
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
