The Role
Lead and execute digital growth strategies for a software or SaaS company across paid advertising, media buying, SEO, content, funnels, landing pages, and lead generation. Manage budgets, analyze KPIs and funnel performance, optimize campaigns, conduct market and competitor research, collaborate with sales and product teams, and provide performance insights. The role requires hands-on expertise in B2B digital marketing, LinkedIn Ads, CRM and marketing automation, conversion optimization, and data-driven growth initiatives.
Summary Generated by Built In
We are looking for a Senior Digital Marketing – Digital Growth Specialist to lead and execute our digital growth strategy across multiple channels.
The ideal candidate must have previous experience working in a Software company and a strong understanding of how to market technology products and generate qualified leads through digital channels.
- This role requires someone who is both strategic and hands-on — capable of developing the overall digital marketing strategy while personally managing campaigns, content, SEO, paid advertising, and media buying.
*Responsibilities
Develop and execute comprehensive digital marketing and growth strategies aligned with business objectives. - Plan and manage paid advertising campaigns across platforms such as Meta, Google Ads, LinkedIn, and other relevant channels.
- Act as a Media Buyer, managing budgets, targeting, campaign setup, optimization, and performance.
- Develop and execute SEO strategies to improve organic visibility, rankings, traffic, and qualified leads.
- Lead the content strategy, including content planning, creation, distribution, and optimization across digital channels.
- Analyze campaign and funnel performance and identify opportunities for growth and optimization.
- Build and optimize customer acquisition funnels and landing pages.
- Monitor KPIs such as CPL, CAC, ROAS, conversion rates, organic traffic, and lead quality.
- Conduct market, competitor, audience, and keyword research.
- Use analytics and performance data to make informed marketing decisions.
- Collaborate with Sales, Product, Design, and other teams to ensure marketing activities support business growth.
- Continuously test new channels, creatives, messaging, audiences, and growth opportunities.
- Prepare regular performance reports with clear insights and actionable recommendations.
Requirements
- 5+ years of experience in Digital Marketing / Growth Marketing.
- Mandatory: Previous experience working in a Software, SaaS, or technology company.
- Strong hands-on experience in Paid Ads and Media Buying.
- Strong knowledge of SEO and organic growth strategies.
- Proven experience developing and executing content strategies.
- Strong experience in developing digital marketing and growth strategies.
- Experience managing and optimizing significant advertising budgets.
- Strong understanding of conversion funnels, lead generation, and customer acquisition.
- Data-driven mindset with strong analytical and problem-solving skills.
- Experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, and SEO tools.
- Excellent communication and project management skills.
- Ability to work independently and take ownership of digital growth initiatives.
- Experience in B2B SaaS / B2B Software marketing.
- Experience with LinkedIn Ads and B2B lead generation.
- Experience with CRM and marketing automation platforms.
- Strong understanding of performance marketing and growth hacking.
- Experience working with sales teams and optimizing marketing campaigns based on lead quality and revenue.
Benefits
- Working model : Remotely
- Working days : 5 days / week
- Days off : Friday & Saturday
- Working hours : 9 AM : 6 PM
Skills Required
- 5+ years of experience in digital marketing or growth marketing
- Previous experience working in a software, SaaS, or technology company
- Hands-on experience in paid advertising and media buying
- Strong knowledge of SEO and organic growth strategies
- Experience developing and executing content strategies
- Experience developing and executing digital marketing and growth strategies
- Experience managing and optimizing significant advertising budgets
- Understanding of conversion funnels, lead generation, and customer acquisition
- Data-driven mindset with analytical and problem-solving skills
- Experience with Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, and SEO tools
- Excellent communication and project management skills
- Ability to work independently and take ownership of digital growth initiatives
- Experience in B2B SaaS or B2B software marketing
- Experience with LinkedIn Ads and B2B lead generation
- Experience with CRM and marketing automation platforms
- Strong understanding of performance marketing and growth hacking
- Experience working with sales teams and optimizing campaigns based on lead quality and revenue
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The Company
What We Do
Nasoft.eg is an Egyptian HR services firm that specializes in recruitment, outsourcing, and human resources management. Their mission is to help companies achieve recruitment goals efficiently by connecting businesses with top talent through specialized hiring services and modern technology. They focus on technical, functional, and administrative roles to help organizations build scalable teams and enhance their competitiveness in the market.
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