The Role
Develop and manage relationships with advertising platforms, agencies, and resellers to scale mobile user acquisition. Translate regional needs into partner initiatives, negotiate commercial terms, run tests of new traffic sources, evaluate partner performance, and share best practices to improve channel efficiency and marketing ROI.
Summary Generated by Built In
We are looking for a Senior Digital Marketing Partnerships Manager to develop relationships with key advertising platforms, agencies, and resellers and help improve the efficiency and scalability of inDrive’s digital acquisition channels.
The role connects regional Marketing Managers with external partners, including Xiaomi, Moloco, AppLovin, Apple Ads, agencies, and resellers.
The ideal candidate combines performance marketing expertise with strong partnership, negotiation, and stakeholder management skills.
The role connects regional Marketing Managers with external partners, including Xiaomi, Moloco, AppLovin, Apple Ads, agencies, and resellers.
The ideal candidate combines performance marketing expertise with strong partnership, negotiation, and stakeholder management skills.
Key Responsibilities
- Own and develop relationships with key advertising platforms, agencies, and resellers.
- Work closely with regional Marketing Managers to understand their acquisition needs and identify relevant solutions and opportunities.
- Translate regional business needs into actionable initiatives for external partners.
- Negotiate commercial terms, incentives, test budgets, service levels, and other partnership conditions.
- Identify opportunities to improve channel efficiency, scalability, and overall marketing performance.
- Initiate and coordinate tests of new traffic sources, products, inventory, and platform capabilities.
- Evaluate partner performance and recommend the optimal setup across direct, agency, and reseller buying models.
- Share platform expertise, best practices, and successful cases across regions.
Qualifications
- 5+ years of experience in performance marketing, mobile user acquisition, digital partnerships, media buying, or agency management.
- Strong understanding of mobile performance marketing and the in-app advertising ecosystem.
- Experience working with advertising agencies and/or resellers.
- Experience working directly with advertising platforms or traffic sources is highly desirable.
- Strong understanding of performance metrics such as CPA/CAC, CPI, ROAS, LTV, and retention.
- Proven commercial negotiation and partner management experience.
- Strong internal stakeholder management skills and ability to work with multiple regional teams.
- Analytical mindset and ability to connect partnership opportunities with measurable marketing results.
- Fluent English.
Nice to have:
- Hands-on experience buying and optimizing in-app traffic.
- Experience with Moloco, AppLovin, Apple Ads, Xiaomi, or similar platforms.
- Experience managing both direct and agency/reseller buying models.
- Understanding of mobile attribution, MMPs, SKAN, and incrementality.
- Experience launching and scaling new acquisition channels across multiple markets.
Key Skills
- Mobile Performance Marketing
- Strategic Partnership Management
- Commercial Negotiation
- Internal Stakeholder Management
- Analytical & Business Thinking
- Consultative Approach
- Cross-functional Collaboration
- Prioritization & Project Management
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 5+ years of experience in performance marketing, mobile user acquisition, digital partnerships, media buying, or agency management
- Strong understanding of mobile performance marketing and the in-app advertising ecosystem
- Experience working with advertising agencies and/or resellers
- Proven commercial negotiation and partner management experience
- Strong internal stakeholder management skills and ability to work with multiple regional teams
- Strong understanding of performance metrics such as CPA/CAC, CPI, ROAS, LTV, and retention
- Fluent English
- Experience working directly with advertising platforms or traffic sources
- Hands-on experience buying and optimizing in-app traffic
- Experience with Moloco, AppLovin, Apple Ads, Xiaomi, or similar platforms
- Experience managing both direct and agency/reseller buying models
- Understanding of mobile attribution, MMPs, SKAN, and incrementality
- Experience launching and scaling new acquisition channels across multiple markets
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
