Senior Product Designer (Growth)

Posted Yesterday
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33 Locations
In-Office or Remote
Senior level
Fitness • Healthtech
The Role
Design and optimize onboarding, value propositions, and personalized coaching experiences for a consumer health app. The role focuses on UX/UI design, conversion rate optimization, monetization, user psychology, growth funnels, and turning free users into paying customers through data-informed product decisions.
Summary Generated by Built In

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Simple is looking for a Senior Product Designer (Growth) to join our amazing Growth Design Team. Your expertise will contribute to our ambitious goal of positively impacting the nutrition and quality of life for over a 1,000,000,000 people worldwide.

As a Senior Product Designer, you will focus on improving the onboarding process through a value proposition and personalized weight loss and nutrition coaching from a UI/UX perspective, turning users into loyal, paying customers through intuitive and effective design solutions.

Key Responsibilities:
  • As market leaders in monetization and conversion rate optimisation (CRO), we set the standard for excellence. We seek a specialist who can continue to push the boundaries, finding efficient, non-obvious solutions that keep us ahead;

  • The ideal candidate delves deep, not just skimming the surface. We value professionals who think critically, analyze extensively, and understand the nuances of user behavior and market trends;

  • It’s crucial to stay abreast of the latest trends, but more importantly, to understand them. We’re looking for someone who can interpret market shifts and user habits, applying this understanding to drive impactful monetization strategies;

  • Deep knowledge of customer habits and psychology is key. Our aim is to create solutions that resonate with users, ensuring our strategies are grounded in real, actionable insights into what drives user decisions and loyalty.

What we’re looking for:
  • A perfect candidate would have 5+ years of experience in world-class consumer products and a proven track record in enhancing monetization;

  • Proficient in using UX research, and data analytics to guide design decisions;

  • Strong skills in modern mobile app product design, with a focus on monetization-friendly UX/UI;

  • Proven experience in web-based CRO, with a knack for increasing user engagement and boosting paid conversions;

  • Turning free users to paying customers through working with value positioning and optimizing growth funnels.

Perks and Benefits:
  • Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

  • A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

  • In-office, remote and hybrid work opportunities;

  • Relocation package (Cyprus) - optional;

  • The equipment whatever you need to be happy and productive;

  • A premium SIMPLE subscription;

  • 21 days annual leave, plus bank holidays (those observed where you live);

  • Flexible hours. We focus on your results, not how long you spend at your desk.

Skills Required

  • 5+ years of experience designing world-class consumer products
  • Proven track record enhancing monetization
  • Experience using UX research and data analytics to guide design decisions
  • Strong modern mobile app product design skills
  • Experience with monetization-focused UX/UI
  • Proven experience in web-based conversion rate optimization
  • Experience increasing user engagement and paid conversions
  • Experience optimizing growth funnels and converting free users into paying customers
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The Company
London, England
200 Employees
Year Founded: 2019

What We Do

The SIMPLE app offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits

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