The Role
Own end-to-end media planning, buying, execution, optimization, and analysis across online and offline channels. Develop upper- and mid-funnel strategies that drive awareness, consideration, reach, and business growth. Coordinate with agencies, platforms, vendors, and internal teams; evaluate performance, deliver actionable recommendations, identify emerging media opportunities, and support influencer marketing initiatives.
Summary Generated by Built In
We are looking for a Media Manager to join our Marketing team and take ownership of media planning and execution.
The role will have a strong focus on upper- and mid-funnel media, developing solutions that build brand awareness, consideration and ultimately contribute to business growth. You will work across both online and offline media channels, identifying the right media mix to effectively reach our audiences.
This is a hands-on role for someone who can independently manage the full media process — from translating marketing objectives into media strategies and plans to campaign execution, optimization, performance analysis and recommendations.
Key Responsibilities
- Own end-to-end media planning and buying in line with business and marketing priorities.
- Develop upper- and mid-funnel media strategies aimed at driving reach, awareness, consideration and business impact.
- Translate marketing briefs and business objectives into effective cross-channel media plans.
- Define the optimal media mix across online and offline channels, based on campaign objectives, audience, market specifics and available budget.
- Independently manage media projects from initial planning through campaign launch, optimization and post-campaign analysis.
- Coordinate campaign execution with media agencies, platforms, vendors and internal marketing teams.
- Monitor campaign performance and proactively identify opportunities for optimization.
- Evaluate both media and business results, turning data into actionable insights and recommendations.
- Prepare clear campaign reports and presentations, explaining not only what happened, but why it happened and what we should do next.
- Build and maintain strong relationships with media agencies, publishers, platforms and other external partners.
- Identify relevant new media formats, channels and innovations and recommend opportunities for testing.
- Support influencer marketing initiatives and evaluate relevant activation formats as part of the broader media mix.
Skills, Knowledge & Expertise
- 5+ years of experience in media planning, media buying, advertising or a related field.
- Strong experience with upper- and mid-funnel media campaigns, including brand awareness and consideration objectives.
- Ability to independently manage the full media planning process, rather than relying entirely on an agency.
- Strong understanding of both digital and offline media channels, including their role across different stages of the marketing funnel.
- Ability to select the right channels and formats depending on the marketing objective and target audience.
- Hands-on experience with media analytics, planning and reporting tools.
- Strong understanding of media measurement and core and proxy KPIs for different channels and funnel stages.
- Experience in campaign tracking, optimization and post-campaign analysis.
- Strong analytical skills and ability to connect media performance with business outcomes.
- Ability to turn data into insights, hypotheses and concrete recommendations.
- Understanding of influencer marketing and its role within the broader media ecosystem.
- Strong presentation and storytelling skills — ability to turn complex information into simple, convincing recommendations.
- Confidence working with multiple stakeholders and external partners across different markets.
- Curiosity about advertising trends, emerging platforms, new formats and media innovati
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 5+ years of experience in media planning, media buying, advertising, or a related field
- Experience with upper- and mid-funnel media campaigns focused on brand awareness and consideration
- Ability to independently manage the full media planning process
- Strong understanding of digital and offline media channels across marketing funnel stages
- Ability to select channels and formats based on marketing objectives and target audience
- Hands-on experience with media analytics, planning, and reporting tools
- Understanding of media measurement and KPIs for different channels and funnel stages
- Experience with campaign tracking, optimization, and post-campaign analysis
- Strong analytical skills and ability to connect media performance with business outcomes
- Ability to translate data into insights, hypotheses, and recommendations
- Understanding of influencer marketing and its role in the broader media ecosystem
- Strong presentation and storytelling skills
- Ability to work with multiple stakeholders and external partners across different markets
- Curiosity about advertising trends, emerging platforms, new formats, and media innovation
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
