Senior Demand Generation Manager - Japan

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian is currently seeking a Demand Generation Manager to lead campaigns and enhance demand across all stages of the funnel for our enterprise lead generation programs. In this role, you will collaborate closely with both sales and marketing teams to implement the B2B demand generation strategy. Your primary focus will be on executing enterprise-level programs aimed at generating revenue and attracting customers in the Japan market. This position will involve working closely with cross-functional teams and will report directly to the Head of Japan Marketing.
We are looking for a marketer who possesses innovative thinking and can develop creative campaigns aimed at effectively reaching our target audiences. The ideal candidate will be self-directed, able to collaborate effectively with colleagues, demonstrate initiative and critical thinking skills, and exhibit flexibility alongside a proactive attitude. Additionally, a flair for creative problem-solving and the ability to manage and execute multiple projects concurrently are essential for this role.
In this role, you will have the opportunity to:

• Develop targeted audience segmentation to deliver relevant messaging aimed at enhancing engagement, conversions, and revenue.
• Design and execute field marketing programs to support pipeline acceleration, including lead generation campaigns, ABM campaigns, bespoke and industry events.
• Collaborate cross-functionally to ensure the timely execution of field marketing programs and work in conjunction with the Japan sales team.
• Oversee campaigns and report on metrics, as well as the overall return on investment to internal stakeholders.
• Manage project timelines, quality issues, resource allocation, scope of work, and budget considerations.
• Identify and address challenges and conflicts within the demand generation process.

On the first day, the following qualifications are expected:

• Native-level proficiency in Japanese and advanced business-level proficiency in English are required.
• A minimum of 6 years of experience in demand generation within B2B or Product-Led Growth (PLG) environments.
• Extensive experience in the implementation of marketing programs and processes.
• A comprehensive understanding of customer marketing and complex buyer journeys.
• Exceptional program management and communication skills, along with a proven track record of collaboration across sales, marketing, and technology teams.
• A willingness to engage in hands-on work to ensure task completion.
• Strong attention to detail, with the ability to meet tight deadlines while maintaining a positive attitude.
• Capability to manage multiple tasks and deliver results in a start-up-like environment.
• A natural inclination to be an effective team player.

Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .