(Senior) Business Analyst, data focused-Strategy & Analytics

Reposted 3 Days Ago
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Tokyo, JPN
In-Office
Senior level
eCommerce
Building the future of eCommerce. We push the boundaries of what’s possible to solve problems!
The Role
Seeking a Data Analyst to manage driver operations, optimize onboarding, design incentive programs, and utilize SQL for data analysis and reporting.
Summary Generated by Built In

About Rocket Now 

Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi,

Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) 

About CP One Japan

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.



Role Overview
Rocket Now is looking for a highly analytical and operationally strong data analyst / Senior data analyst to support and scale our delivery driver operations. This role will focus on driver onboarding, day-to-day driver operations, incentive program management, and solving operational challenges through data-driven and creative approaches.

This role focuses on using data to improve driver engagement, retention, and supply quality, working closely with operations, growth, and marketplace teams.

Rather than building infrastructure alone, you will act as a data partner to the business, transforming complex data into actionable insights and scalable solutions that drive marketplace performance.


What You’ll Do

1. Drive Driver Engagement & Retention Strategy

  • Analyze driver lifecycle: onboarding → activation → engagement → retention

  • Identify key drop-off points and improvement opportunities

  • Support initiatives such as incentives, rewards, and resurrection programs

2. Support Marketplace & Supply Decisions

  • Provide data insights on:

    • Supply-demand balance

    • Driver availability and activity levels

    • Regional/time-based supply gaps

  • Partner with Ops and Marketplace teams to optimize driver supply

3. Build Metrics & Reporting System

  • Define and standardize key metrics (e.g. active drivers, retention, activation rates)

  • Build and maintain dashboards for business teams

  • Ensure consistent KPI definitions across stakeholders

4. Analyze Incentives & ROI

  • Evaluate effectiveness of driver incentives (promotions, missions, rewards)

  • Conduct cohort analysis and ROI evaluation

  • Provide recommendations: scale, iterate, or stop programs

5. Enable Data-Driven Decision Making

  • Translate business questions into analytical frameworks

  • Support A/B testing and experiment design

  • Deliver clear insights to drive decisions


Required Qualifications

  • 5–8+ years experience in Data Analytics / Business Analytics / Data Platform
  • Strong SQL skills (must-have) for data extraction and analysis 
    • Proven ability to analyze data and translate insights into actionable operational improvements
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Preferred Qualifications


Experience in delivery, logistics, mobility, or marketplace operations is a plus

Experience designing or managing incentive programs


Language Requirements
  • English: Business level (required)
  • Japanese: Native 


Skills Required

  • Experience as a data analyst, Operations Specialist, or similar role
  • Strong SQL skills
  • Proven ability to analyze data and translate insights into operational improvements
  • Strong problem-solving and creative thinking skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Solid communication skills and stakeholder management

Coupang Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.

  • Healthcare Strength Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
  • Retirement Support Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
  • Leave & Time Off Breadth Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.

Coupang Insights

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The Company
Mountain View, CA
70,000 Employees
Year Founded: 2010

What We Do

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Why Work With Us

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.

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