Senior Customer Development Manager

Posted Yesterday
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Toronto, ON, CAN
Hybrid
99K-130K Annually
Senior level
Food
The Role
Manages a major Walmart retail account for Mars Snacking Canada, delivering profitable sales and share growth. Responsibilities include trade and budget management, merchandising, assortment, pricing, planogram and shelving execution, customer relationship development, forecasting, new product launches, collaborative planning, and financial accountability. The role analyzes syndicated data, develops go-to-market plans, coordinates cross-functional execution, and identifies emerging customer and channel needs. It is based in Bolton with regular office collaboration and 10% travel.
Summary Generated by Built In

Job Description:

The Senior Customer Development Manager ensures the delivery of business metrics for Mars Snacking Canada for a large retailer account. In this role you will be accountable for budgetary & trade management, profitable business growth via the achievement of specific distribution, promotional, pricing, planogram, innovation, and shelving execution & negotiation.

This role is based in Bolton with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including remote work.

What are we looking for?

  • Bachelor’s degree
  • 3 + years of relevant experience. Experience in sales at a retail/account level in CPG.
  • Strong analytical skillset, experience working with syndicated data platforms such as Nielsen.
  • Able to travel 10% of the time

What will be your key responsibilities?

  • Responsible for achieving profitable sales and share growth in alignment with SCM model & sales plan objectives
  • Responsible for the tactical, daily execution of the business to include merchandising objectives, new item acceptance, assortment optimization, budget adherence, and building customer relationships with the buying desk at Walmart
  • Key point person for customer on items relating to daily operations of the business.
  • Responsible for the development of effective and productive relationships within all levels of customer responsibility, as well as within the sales business unit and cross-functional teams.
  • Work with copilots & cross functional business unit resources to develop execution plans that align with the strategy for Mars Snacking Canada
  • Analyze business opportunities and provide input into the development of go-to-market (i.e. new item launches, trade deployment, pack creation, etc.) plans and activity sets.
  • Work collaboratively with demand planning to provide annual and ongoing customer forecasting for new product concepts, initiatives, and annual brand plans.
  • Lead collaborative planning, recommending new approaches and processes that ensure better customer planning, input, and alignment of improved activity sets.
  • Position must analyze and communicate the future and emerging needs within the channel so that Mars Snacking is in a position to win.
  • Fiscal responsibility, specifically associated with developing, managing and delivering a sound financial plan for the account and maintaining a year end position

What can you expect from Mars? 

  • Work with diverse and talented Associates, all guided by the Five Principles. 
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. 
  • A strong focus on learning and development support from day one, including access to our in-house Mars University. 
  • An industry competitive salary and benefits package, including company bonus.

#LI-Hybrid

The base pay range for this position at commencement of employment is expected to be between the below range CAD 99,130.00 - CAD 130,109.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

Skills Required

  • Bachelor's degree
  • 3 or more years of relevant experience
  • Sales experience at the retail or account level in consumer packaged goods
  • Strong analytical skills
  • Experience with syndicated data platforms such as Nielsen
  • Ability to travel 10% of the time

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: Mc Lean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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