Senior CRO Analyst

Main Responsibilities: 

Conversion Strategy & Ownership 

• Own and be accountable for key conversion rates and related performance metrics across the site. 

• Develop, prioritize, and execute the end-to-end A/B and multivariate testing process, including strategy, design, execution, QA, analysis, and reporting. 

• Deliver clear, actionable recommendations from testing and continuously evolve testing roadmaps. 

User Flow Mapping & Data Storytelling 

• Map end-to-end customer journeys and user flows with data, identifying drop-off points and friction areas. 

• Synthesize findings into a cohesive narrative that explains what’s happening, why it matters, and what should be done next. 

• Present insights and recommendations to Marketing, Product, and executive stakeholders in a compelling, data-driven way. 

• Apply learnings and expertise in feature development workshops. 

Customer Research, Sentiment & Voice of Customer (VoC) 

• Manage and analyze data from customer sentiment tools (e.g., surveys, call center transcripts, session recordings, site feedback). 

• Update and maintain customer personas and journey maps, ensuring they reflect evolving customer behaviors and needs. 

• Incorporate customer feedback and sentiment into optimization strategies and testing priorities. 

Performance Measurement & Analytics 

• Define and monitor KPIs for newly implemented features, tracking business impact with rigor. 

• Build performance dashboards and deliver executive-ready reports to highlight progress, trends, and opportunities. 

Collaboration & Leadership 

• Serve as the organization’s CRO subject matter expert and thought leader. 

• Provide strategic guidance to Marketing, Product, and Web Development teams on optimization and digital performance. 

• Stay current with CRO best practices, tools, and emerging trends, bringing innovative approaches to the team. 

Basic Qualifications: 

• 7+ years of experience in CRO, digital marketing, web analytics, or related fields, with demonstrated ownership of conversion and performance metrics. 

• Proficient understanding of how different sources of traffic or audience types impact conversion. 

• Ability to identify personalization opportunities by audience in order to produce the best conversion outcomes. 

• Proven experience leading A/B and multivariate testing programs end-to-end. 

• Proficiency in analytics and CRO tools (Google Analytics, Adobe Analytics, Optimizely, Adobe Target, VWO, etc.). 

• Strong background in customer research, persona development, and journey mapping. 

• Familiarity with customer sentiment/VoC platforms (Qualtrics, Medallia, Hotjar, etc.). 

• Working knowledge of HTML, CSS, and JavaScript to support QA and troubleshooting. 

• Exceptional analytical and storytelling skills with the ability to distill complex data into clear, compelling insights for senior stakeholders. 

• Excellent leadership, collaboration, and communication skills with the ability to influence across functions. 

 Preferred Qualifications: 

• Experience with advanced experimentation platforms (e.g., Statsig) and survey tools (SurveyMonkey, Qualtrics, Medallia). 

• Background in SEO, paid media, or marketing automation. 

• Experience with personalization and recommendation of engines. 

• Familiarity with Agile workflows and collaboration tools (e.g., Jira, Confluence, Trello). 

#petplace

#IPG