Senior Copywriter

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

Rightworks has been decades in the making. And now, with our recent rebrand, we’re at the start of something new. In 2024, our team is looking to bring the Rightworks brand to life in new ways and new channels. That’s why our Creative Team is looking for a Senior Copywriter.

As the primary copywriter for brand & conversion-focused projects (e.g. website, display and social ads, email campaigns, and video campaigns), you will be responsible for projects that help build and grow our brand—and ultimately, drive sales leads and conversions.

This is a remote position, though preference will be given to candidates based in the Greater Boston and Southern New Hampshire areas with the potential for hybrid work in our Nashua, NH office.

About the role

Our in-house agency is looking for a Senior Copywriter to come in and hit the ground running. Reporting to our Sr. Manager of Content, you will:

• Concept and write copy for all prospect- and customer-facing marketing, including website, email campaigns, banner ads, videos, sales collateral, and more.
• Partner with designers to craft campaigns that are on brand and on strategy.
• Collaborate with marketing leads, corporate communications and content writers to foster the creation of top-performing copy (e.g., headlines, landing pages, PR-facing promotions).
• Regularly solicit feedback from key requestors in order to adapt messaging accordingly and in a timely manner.
• Monitor materials through pre- and post-production to measure and evaluate success.

About you

• 7-10 years of copywriting experience (no content or UX writers, please)
• Internal creative team experience is required; agency experience is a plus
• Experience executing creative campaigns across the entire marketing funnel, with a focus on digital
• Portfolio that shows a range of campaigns, including:
  • Digital campaigns: Email promotions, banner ads, social ads, websites, etc.
  • Media campaigns: Scripting for both animated videos (e.g. product teasers and explainers and live-action videos (e.g. customer testimonials)
• Ability to take a B2B message and humanize it through your words & tone of voice
• Comfortable taking the lead in strategy & messaging discussions with internal marketing clients
• Link to portfolio required

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off.
We are proud to be an Equal Opportunity Employer!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.