Senior Copywriter

Reposted One Month Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
AdTech • Marketing Tech
The Role
Conceptualize and write short- and long-form copy (narratives, scripts, storyboards, treatments). Ensure brand tonality and continuity, present ideas, contribute to pitches, support execution with Art Director, improve briefs/reviews/feedback, and identify creative opportunities across consumer channels.
Summary Generated by Built In
The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

Job Description:

Key responsibilities:
Drafts narratives, scripts and storyboards, annotations and treatments
Expresses ideas with clarity; on brand; on message and targeted to audience
Presents ideas to the internal team
Comprehends and understands brand continuity, brand guidelines and brand positioning
Creatively supports the effective use of technology and its applications to solve business problems
Contributes work to pitches
Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
Supports the execution of creative concepts together with Art Director at the direction of the creative director

Location:

Shanghai - Haisu Plaza

Brand:

Isobar

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

Skills Required

  • Ability to conceptualize and develop short- and long-form copy (narratives, scripts, storyboards, treatments).
  • Demonstrated clarity in expressing ideas on-brand and targeted to audience.
  • Experience presenting ideas to internal teams and supporting pitches.
  • Understanding of brand continuity, brand guidelines, and brand positioning.
  • Ability to collaborate with Art Director and execute creative concepts under direction of creative director.
  • Experience contributing to quality of briefs, reviews, feedback channels, and creative collaboration.
  • Proactive identification of creative opportunities for clients.

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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