Senior Content Strategist - 12 month FTC

Posted 3 Days Ago
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16 Locations
In-Office
Senior level
Financial Services
The Role
Plan and brief content across thought leadership, campaigns, social and web. Turn technical expertise into client-friendly content. Use AI and SEO/AEO best practice to scale content. Manage content calendars, agencies and video production. Use performance data to iterate and advise on tone of voice and content standards across the firm.
Summary Generated by Built In
Alternatively, Grant Thornton

At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.

With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.

Job Description:

Senior Content Strategist 

12-month fixed term contract | Maternity cover | UK wide 

 

MORE THAN YOU EXPECTED  

 

Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton. 

 

NEW GROUND WON’T BREAK ITSELF.  

 

Every day our teams help people in businesses and communities to do what is right and achieve their goals. 

 

Our Commercial Growth Services (CGS) team is at the heart of how Grant Thornton UK tells its story. We work with partners and service line experts across the firm to build our reputation, support business growth and make sure our content is as sharp, relevant and human as the advice we give our clients. 

 

A look into the role  

 
As a Senior Content Strategist within our Commercial team, you will:  

  • Plan and brief content across thought leadership, campaigns, social and web, reviewing it against brand and quality standards  

  • Work with subject matter experts and partners to turn technical expertise into content that clients want to consume 

  • Understand how AI can help build and scale a modern content function 

  • Support teams to implement best practice digital marketing including performance marketing and AEO/SEO 

  • Manage content calendars and prioritise workload across multiple stakeholders and deadlines, briefing external agencies or freelancers where needed 

  • Use performance data to understand what's working and build in iterative improvements. 

  • Act as a source of guidance on tone of voice and content best practice for colleagues across the firm 

Knowing you’re right for us  

 

Joining us as a Senior Content Strategist , the minimum criteria you’ll need is solid experience in content strategy or content marketing, ideally within professional or financial services. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way.  

 

  • A strong grasp of tone of voice and editorial standards, with the judgement to flex style to audience and channel 

  • Experience managing multiple stakeholders and competing deadlines without losing sight of quality 

  • Experience in managing video creation and production alongside agencies  

  • Understanding of how brand and content fit together and support one another 

  • A good understanding of how content performance is measured, and how to use that to improve future output 

  • Comfortable working independently and picking up an existing content programme at pace 

 

Knowing we’re right for you 

 

Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone.  Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential. 

 

Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.  

 

We’re also committed to supporting you through different life stages, with a range of family friendly and wider leave policies. You can find full details of our reward, benefits and leave policies on our website: Reward and benefits. 

 

 

Beyond the job   

 

Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance. 

 

The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind. 

 

We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be. 

 

  #LI-SB1

Skills Required

  • Experience in content strategy or content marketing
  • Experience within professional or financial services
  • Strong grasp of tone of voice and editorial standards
  • Experience managing multiple stakeholders and competing deadlines
  • Experience managing video creation and production alongside agencies
  • Understanding of how brand and content fit together
  • Good understanding of content performance measurement and optimisation
  • Comfortable working independently and picking up existing content programmes at pace
  • Experience with SEO/AEO and performance marketing best practices
  • Familiarity with using AI to build and scale content functions
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The Company
HQ: London
6,163 Employees
Year Founded: 1904

What We Do

What does business need now? An adviser that offers a different experience. A better experience. One that delivers technical expertise and a service that goes beyond. Personal, proactive, and agile. That’s Grant Thornton. We are the UK member firm of a global network that employs 58,000 people in 135 countries. We combine global scale with local insight and understanding to give you the assurance, tax, and advisory services you need to realise your ambitions. We go beyond business as usual, so you can too. We make business more personal by investing in building relationships. Whether you’re growing in one market or many, you consistently get a great service you can trust. We work at a pace that matters – yours – bringing both flexibility and rigour. We celebrate fresh thinking and diverse perspectives to bring you proactive insights and positive progress. Success tomorrow starts with making the right decisions today, which is why we match proactive insights to practical applications. Working closely with regulators, funders and standard setting bodies to help instil trust and integrity in markets. We’re committed to sustainable growth through positive progress. So, no matter the road ahead, you’re being guided by the right decisions. Going beyond to offer proactive insights, practical guidance, and positive progress. Ready to go beyond? Visit our website for insight on what we can offer you

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