The Role
The role involves creating and optimizing marketing content across various channels and platforms, conducting market research, and managing content calendars while collaborating with teams to support marketing initiatives.
Summary Generated by Built In
As a Senior Content & Social Media Executive, you will be responsible for shaping and executing content strategies that engage users and drivers across social and owned content platforms. This role focuses on what we say and how we show up, ensuring that messaging is relevant, timely, and aligned with business objectives.
You will own content planning, creation, publishing, and optimisation across social media and content channels, working closely with campaign and stakeholder teams to support broader marketing initiatives.
This role requires strong creative judgment, content execution expertise, and the ability to independently manage content streams without people management responsibilities.
What you’ll do
- Develop and execute marketing content for users and drivers
- Perform target market research, content monitoring for all marketing and communications collaterals
- Ability to generate and diversify creative content, including regular targeted emails, case studies, websites, social media to attract, convert, and engage targets across different types of customers
- Research and investigate topics relevant to the target market
- Stay connected with the latest market trends and customer behavior to generate up-to-date content
- Assist in planning and implementing marketing campaigns to drive brand awareness and growth in Singapore as assigned
What we seek
- Bachelor’s degree in Marketing, Mass Communications, or a related discipline.
- At least 2–4 years of hands-on experience in content and social media marketing, with ownership of campaigns across multiple channels.
- Proven ability to develop, execute, and optimise content across social media, email, website, and campaign-based marketing.
- Experience in planning and managing content or social media calendars with minimal supervision.
- Strong understanding of content performance metrics, with the ability to translate data into actionable improvements.
- Ability to research target markets, industry trends, and customer behaviour to inform content strategy.
- Strong written and verbal communication skills, with attention to tone, clarity, and audience relevance.
- Self-motivated and organised, able to manage multiple projects independently while collaborating with cross-functional stakeholders.
Preferred Qualities
- Experience in tech, logistics, marketplace, or platform-based businesses, especially those serving multiple customer segments.
- Comfortable working in a fast-paced, evolving environment with shifting priorities.
- Strong sense of ownership and accountability, with the ability to see projects through from concept to execution and optimisation.
- Creative mindset grounded in data, able to balance experimentation with performance discipline.
- Familiarity with social media analytics tools, content management systems, or marketing automation platforms.
- Proactive problem-solver who takes initiative and adapts quickly to feedback and new insights.
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Top Skills
Content Management Systems
Marketing Automation Platforms
Social Media Analytics Tools
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
