Senior Content Manager

Reposted 16 Days Ago
Be an Early Applicant
Cape Town, Western Cape
In-Office
Senior level
Software
The Role
As a Senior Content Manager, you'll oversee content strategy, creation, and performance, aiming to enhance brand engagement and drive growth through various content formats and social media management.
Summary Generated by Built In

RoomRaccoon
RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.    

Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa.  Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers.    


Interested? Keep reading on!

Job Title: Senior Content Manager

Location: Cape Town, South Africa
Language: English 
Work-Type: On-Site 
Contract Terms: 6-Month FTC > Permanent Contract 

Your North Star 

As our Content Manager, you’ll own the full content lifecycle strategy, creation, distribution, and performance. Your mission is to craft content that strengthens our brand, engages our audience, and drives measurable growth. 

From blog articles and case studies to social media campaigns and video content, you’ll ensure every piece reflects our brand voice, supports SEO, and aligns with our marketing goals. You’ll also lead our social media presence, building communities, creating conversations, and shaping our thought leadership in the SaaS space. 

If you’re a natural storyteller with SaaS expertise, highly self-organised, and have a proven track record in delivering high-impact B2B content and social media campaigns, we’d love to meet you! 

What You’ll Do  

Content Strategy & Creation 

  • Develop and execute a results-driven content strategy aligned with brand and business objectives. 
  • Produce high-quality, multi-format content: blogs, website copy, emails, social media posts, infographics, reports, and guides. 
  • Manage translation workflows with approvers, ensuring SOP compliance. 
  • Publish and optimise all web content for accuracy, consistency, and SEO. 
  • Collaborate cross-functionally with product marketing, demand generation, and design teams. 
  • Analyse, and report on contents impact on metrics. 

Social Media & Community 

  • Own and manage a structured content calendar to ensure timely delivery and alignment with campaigns. 
  • Create engaging posts, UGC-style videos, and multimedia content that resonate with target audiences. 
  • Develop and manage a comprehensive social media strategy to drive brand awareness and lead generation. 
  • Monitor trends, audience behaviours, and emerging platforms to keep us ahead of the curve. 
  • Define KPIs, track performance, and refine strategies based on insights. 
  • Foster brand love and community growth through active engagement and conversation. 

Key Skills  

  • 5+ years in content and social media management, ideally in B2B SaaS or hospitality. 
  • Proven success in developing and scaling content and social media campaigns. 
  • Excellent project management and organisational skills — you thrive on creating & maintaining structure, process, and delivering to deadlines. 
  • Proficiency with tools such as WordPress (WPML bonus), Canva, and analytics platforms. 
  • Proficient in using AI 

Beneficial Skills  

  • Strong grasp of SEO and global content distribution, across different languages 
  • Deep understanding of SaaS audience needs and best practices. 
  • Storytelling and content creation skills, and a design eye. 

How to be successful as a Content Manager 

  • Creative thinker with a strategic mindset and a keen eye for detail. 
  • Strong organisational skills to manage multiple projects and deadlines. 
  • Excellent communication and interpersonal skills, with a collaborative approach. 

Perks 

  • Medical Aid Contribution  
  • Free Food Fridays 
  • Mac environment 
  • Performance bonuses
  • Formal training budget 
  • Annual hotel experience 
  • Equity options 
  • Birthday & Christmas vouchers 

RoomRaccoon Values 

  • Accountability: Take ownership of outcomes and deliver on promises. 
  • Beat Yesterday: Always strive to improve and push boundaries. 
  • Clock Speed: Act quickly and decisively. 
  • Deals a Deal: Commit and follow through. 
  • Empower Another: Lift others and create opportunities for growth. 

Disclaimer: Thanks so much for your excitement about joining RoomRaccoon! We’re lucky to have so many talented people eager to be part of our team, so we’re reviewing applications as they come in. If you don’t hear from us within three weeks, it means we’ve decided to move forward with other candidates this time, but don’t be discouraged! Keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future! 

Top Skills

AI
Analytics Platforms
Canva
Seo
Social Media Platforms
Wordpress
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The Company
North Brabant
107 Employees

What We Do

RoomRaccoon is the leading Hotel Management System for independent hotels and accommodation businesses. We serve thousands of hotels globally in over 50 countries with our technology.

Every day the 100+ ‘Raccoon’ team works hard to empower hoteliers with technology that drives better-performing hotels and guest experiences. We have headquarters in two vibrant cities on opposite sides of the world, Breda in the Netherlands and Cape Town in South Africa. Plus offices in Valencia, Spain and Lisbon, Portugal

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