The Role
Designs, implements, and optimizes personalized customer journeys and cross-channel campaigns using Adobe Journey Optimizer and Adobe Experience Platform. Translates client objectives into audience strategies, personalization, measurement frameworks, and implementation plans. Configures customer profiles, schemas, datasets, identities, segmentation, and integrations; troubleshoots launches and data-quality issues; and delivers analytics-driven optimization recommendations. The role is client-facing, facilitates workshops, mentors junior staff, and independently manages complex consulting workstreams.
Summary Generated by Built In
Position OverviewBlue Acorn iCi is seeking a Senior Consultant, AJO to design, implement, and optimize personalized customer engagement solutions using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
This role partners with clients to translate business objectives into customer journeys, audience strategies, and cross-channel campaigns. The ideal candidate combines hands-on AJO implementation experience with a strong understanding of customer data, personalization, analytics, and marketing technology, along with the consulting skills to guide stakeholders from discovery through launch and ongoing optimization.
Location: Remote - United StatesKey Responsibilities
Customer Journey Strategy & Implementation
This role partners with clients to translate business objectives into customer journeys, audience strategies, and cross-channel campaigns. The ideal candidate combines hands-on AJO implementation experience with a strong understanding of customer data, personalization, analytics, and marketing technology, along with the consulting skills to guide stakeholders from discovery through launch and ongoing optimization.
Location: Remote - United StatesKey Responsibilities
Customer Journey Strategy & Implementation
- Facilitate discovery sessions to understand client objectives, customer lifecycle needs, engagement use cases, analytical questions, and intended business outcomes.
- Translate business requirements into solution designs, implementation plans, measurement approaches, technical documentation, and clear decision criteria.
- Design, configure, and maintain customer journeys and campaigns in AJO, including entry criteria, events, conditions, actions, and cross-channel orchestration.
- Implement customer engagement programs that support acquisition, onboarding, retention, and re-engagement.
- Independently own complex workstreams, resolve ambiguity, communicate risks and dependencies, and improve outcomes with minimal oversight.
- Configure and deliver personalized communications across email, SMS, and push notifications based on client requirements.
- Develop audience targeting, personalization rules, and dynamic content using customer profile attributes and behavioral data.
- Collaborate with creative, content, and marketing teams to ensure messages align with campaign goals and brand standards.
- Apply consent preferences, suppression rules, and contact frequency requirements to journey and campaign execution.
- Perform end-to-end testing, troubleshoot issues, and support launch readiness and deployment.
- Configure and work with AEP schemas, datasets, identities, and customer profiles to support AJO use cases.
- Define audience segmentation requirements and validate audience readiness for activation.
- Partner with data engineers and architects to ensure customer attributes and events are available, accurate, and suitable for the intended use case.
- Support data ingestion and integration requirements between AEP, AJO, and connected enterprise systems.
- Apply data governance and consent requirements throughout solution delivery.
- Frame ambiguous business questions into clear hypotheses, analytical approaches, data needs, metrics, and decision criteria.
- Design measurement frameworks, KPI hierarchies, dashboards, and analytical narratives for complex business needs.
- Conduct trend, segmentation, funnel, journey, cohort, root-cause, and performance analysis as appropriate to the assignment.
- Monitor journey and campaign performance, investigate execution or data-quality issues, and recommend improvements.
- Connect customer, campaign, operational, and financial evidence to business value, ROI, opportunities, and performance gaps.
- Synthesize findings, options, risks, tradeoffs, and recommendations into clear, executive-ready stories.
- Serve as a client-facing subject matter expert for AJO implementation and optimization.
- Collaborate with marketing operations, data engineering, architecture, analytics, delivery, and other cross-functional teams.
- Facilitate stakeholder workshops, solution demonstrations, difficult analytical discussions, and knowledge-transfer sessions.
- Mentor junior team members through coaching, review, analytical problem solving, and actionable feedback.
- Strengthen reusable delivery practices, analytical standards, data documentation, and quality processes within the assigned area.
- 7+ years of experience in marketing technology, marketing automation, customer engagement, customer data platforms, analytics, or related consulting work.
- 3+ years of hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
- Experience implementing and optimizing customer journeys and campaigns in AJO.
- Strong understanding of audience segmentation, customer profiles, event-driven engagement, personalization, measurement, and customer-insight generation.
- Experience working with Adobe XDM schemas, datasets, identity structures, and data ingestion processes.
- Experience delivering email campaigns and familiarity with SMS or push notification programs.
- Working knowledge of APIs, JSON, and integrations supporting marketing technology solutions.
- Understanding of consent management, data governance, campaign quality assurance, and data-quality considerations.
- Strong troubleshooting, documentation, workshop facilitation, analytical storytelling, and stakeholder communication skills.
- Ability to translate business requirements and complex data questions into practical solutions, independently manage workstreams, and communicate decision-ready recommendations.
- Ability to travel up to 30%.
- Adobe certification relevant to AJO or AEP.
- Experience with Adobe Real-Time CDP, Customer Journey Analytics, or other Adobe Experience Cloud solutions.
- Familiarity with HTML and CSS for email templates and personalized content.
- Experience with CRM platforms and enterprise data platforms such as Databricks.
- Experience with experimentation, deliverability, customer lifecycle measurement, executive dashboards, or KPI frameworks.
- Experience delivering enterprise marketing technology implementations in a consulting environment.
Skills Required
- 7+ years of experience in marketing technology, marketing automation, customer engagement, customer data platforms, analytics, or related consulting work
- 3+ years of hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform
- Experience implementing and optimizing customer journeys and campaigns in Adobe Journey Optimizer
- Strong understanding of audience segmentation, customer profiles, event-driven engagement, personalization, measurement, and customer insights
- Experience with Adobe XDM schemas, datasets, identity structures, and data ingestion processes
- Experience delivering email campaigns and familiarity with SMS or push notification programs
- Working knowledge of APIs, JSON, and integrations supporting marketing technology solutions
- Understanding of consent management, data governance, campaign quality assurance, and data-quality considerations
- Strong troubleshooting, documentation, workshop facilitation, analytical storytelling, and stakeholder communication skills
- Ability to translate business requirements and complex data questions into practical solutions, independently manage workstreams, and communicate decision-ready recommendations
- Ability to travel up to 30%
- Adobe certification relevant to Adobe Journey Optimizer or Adobe Experience Platform
- Experience with Adobe Real-Time CDP, Customer Journey Analytics, or other Adobe Experience Cloud solutions
- Familiarity with HTML and CSS for email templates and personalized content
- Experience with CRM platforms and enterprise data platforms such as Databricks
- Experience with experimentation, deliverability, customer lifecycle measurement, executive dashboards, or KPI frameworks
- Experience delivering enterprise marketing technology implementations in a consulting environment
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The Company
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
