Commercial Planning
Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative
Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.)
Identify and prioritize high impact opportunities to drive traffic, conversion and AOV
Leverage recaps, research and insights to shape campaign strategy and develop best-practices
Act as the bridge between Merchandising, Creative and Marketing–from briefing through delivery and optimization–ensuring campaigns drive demand and consignor engagement
Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns
Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against
Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement
Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan
Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization
Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target
Minimum Requirements:
8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer
Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling
Expert collaborator–adept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns
Strategic and operational–able to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines
Excellent communicator and presenter–able to influence and engage stakeholders across levels
Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs
Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights
Preferred Requirements:
Luxury/resale ecommerce or marketplace experience a plus
Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Find out more about our Benefits here.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Skills Required
- 8+ years of experience in commercial planning, integrated marketing or category marketing
- Proven success driving engagement and GMV through cross-channel campaigns
- Expert collaborator with marketing and creative teams
- Ability to distill strategic goals into an actionable campaign calendar
- Excellent communication and presentation skills
- Demonstrable marketing fluency and analytical abilities
- Passionate about luxury, fashion and recommerce
- Luxury/resale ecommerce or marketplace experience
The RealReal Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The RealReal and has not been reviewed or approved by The RealReal.
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Healthcare Strength — Health coverage offers multiple medical, dental, and vision options plus mental‑health resources, alongside employer HSA contributions under high‑deductible plans. This breadth is often seen as relatively strong compared with base pay.
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Parental & Family Support — Paid parental leave, additional disability pay for birthing parents, and inclusive fertility benefits covering diverse paths to family building create a robust family support offering. This can be a differentiator for employees prioritizing family planning.
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Equity Value & Accessibility — An employee stock purchase plan with a meaningful discount is broadly accessible, including to part‑time employees. This access to ownership can enhance total rewards for those who participate.
The RealReal Insights
What We Do
The RealReal is the world’s largest online marketplace for authenticated luxury retail. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day.
Why Work With Us
We are looking for smart and talented people who are creative, enjoy working in a fast-paced environment, and want to be part of a team that is reinventing the digital marketplace as you know it!
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