The Role:
Xodo is Apryse's end-user business: a portfolio of document products used by millions of people every day to sign, edit, and manage documents. Xodo Sign is the fastest growing product in that portfolio. Behind it sits Apryse, the document technology company trusted by 85% of the Fortune 100. Millions of users, a proven product, an enterprise-grade name behind it. We need a marketer who can turn all of that into pipeline and revenue.
We are looking for someone who treats marketing as a revenue function: programs measured in pipeline and bookings, not just leads and impressions; demand and lifecycle programs that attract and convert B2B multi-seat buyers; and a HubSpot instance that runs the funnel, with reviews and social proof building behind it.
As Growth Marketing Manager, you'll run our pipeline, lifecycle and demand programs. This is a hands-on IC role with real autonomy: you live in the marketing platform instead of handing it off, and you use AI and modern martech as force multipliers on a small, sharp team that includes digital, performance, web, SEO/AEO, and content creation.
If you have built growth marketing programs inside a PLG-meets-sales-assist motion before, this is the seat where it will matter.
Responsibilities:
- Growth & Pipeline Development
- Build and run integrated growth campaigns that drive demand and qualified pipeline, with an emphasis on generating business and multi-seat buyers for Xodo Sign and the end-user portfolio.
- Drive marketing-sourced and marketing-influenced pipeline generation across the Xodo portfolio, with success measured in pipeline, bookings, conversion rates, and revenue contribution.
- Partner directly with the sales team on account targeting and sales-assist programs; you’ll work with our AE as a teammate.
Lifecycle & Marketing Automation
- Build email and lifecycle programs: trial activation, free-to-paid conversion, expansion, promotions, win-back, and retention nurtures.
- Run HubSpot day to day: workflows, email programs, segmentation, lead management, landing pages, and campaign reporting.
- Partner with Sales and Operations teams to improve data quality, funnel visibility, lead routing, and reporting accuracy.
Social Proof & Content
- Support programs that drive customer advocacy, review generation, UGC, and social proof across G2, Capterra, and other review and community platforms.
- Activate market-facing content including webinars, video, customer education, social content, and thought leadership initiatives that support pipeline generation and customer growth.
Requirements:
- 4+ years of experience in Growth Marketing, Lifecycle Marketing, Demand Generation, or Revenue Marketing within a B2B SaaS business.
- Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth.
- Strong working HubSpot experience, including automation, workflows, lifecycle marketing, segmentation, and reporting.
- Experience using AI tools, agents, automation platforms, and modernmartechto scale marketing execution, experimentation, and customer engagement.
- Experience building campaign dashboards and executive-ready performance summaries.
- Strong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytelling.
- Bonus points ifyou’re also a content creator: video, short-form, or on-camera comfort.
Benefits:
- Competitive salary commensurate with experience and qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
- Generous paid time off (PTO) is offered to support the ability to rest and recharge
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Ongoing support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac).
- Diverse and inclusive workplace where we all learn from each other.
Company Description
As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. Every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.
Ready to join our team?
If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.
We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.
Skills Required
- 4+ years of experience in Growth Marketing, Lifecycle Marketing, Demand Generation, or Revenue Marketing within a B2B SaaS business
- Proven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growth
- Strong working HubSpot experience, including automation, workflows, lifecycle marketing, segmentation, and reporting
- Experience using AI tools, agents, automation platforms, and modern martech to scale marketing execution and experimentation
- Experience building campaign dashboards and executive-ready performance summaries
- Strong creative judgment with ability to collaborate in Canva, Figma, or similar tools to guide campaign assets and landing page layouts
- Content creation skills (video, short-form, on-camera)
What the Team is Saying
Apryse Compensation & Benefits Highlights
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Healthcare Strength — Company-paid medical, dental, and vision for employees and dependents is emphasized, alongside mental health benefits and pet insurance. This breadth of coverage signals a strong health and protection foundation.
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Leave & Time Off Breadth — Paid holidays, sick days, bereavement leave, wellness days, and a birthday day off are clearly offered. These options indicate generous support for time away to manage personal and family needs.
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Affordable Benefits — Employer-paid premiums for core health plans reduce out-of-pocket costs for employees and families. Additional protections like disability and life insurance further enhance cost-effective coverage.
Apryse Insights
What We Do
Apryse, previously known as PDFTron, takes document solutions to the next level, making work better and life simpler. As a global leader in document processing technology, Apryse gives developers, enterprise customers, and small businesses the tools they need to reach their document goals faster and easier. Apryse’s market-leading SDK drives digital transformation and powers next-generation software applications with dynamic document viewing, annotation, processing, and conversion capabilities, as well as advanced features such as document understanding, data extraction, and redaction. Apryse technology supports all major platforms and dozens of unique file types, including support for PDF, MS Office, and CAD formats. It’s an easier and faster way to build document functionality, making your developers more productive and your users happier. Our product portfolio includes the Apryse developer suite with server, mobile, and web SDKs, iText’s PDF SDK, and low-code integrations. Xodo and eversign cover Small-Mid-sized businesses.
Why Work With Us
Here at Apryse, we live by four core values — Win Together, Always Learning, Quality First, and Strength in our Differences. Brought together with a common goal, every team member is a crucial piece of the puzzle, and our collective success is a direct outcome of the dedication and passion of our people.
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Employees work remotely.
Like our customers, we believe that talent transcends borders. This is why we are a remote first company with offices around the globe. Employees near an office can come in as often or as little as they like.
