Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We're looking for a Senior Category & Product Development Manager to help shape the future of the Crunchyroll Store. In this highly visible role, you'll own the end-to-end lifecycle of products within your category — from identifying fan trends and defining assortments to making buy decisions, managing vendor execution, and optimizing performance after launch.
Reporting into the VP of eCommerce, you'll sit at the intersection of merchandising, product development, and commercial strategy. You'll partner closely with Design, Creative, Marketing, Planning, Finance, Legal, and Operations to create culturally relevant products that delight fans while delivering strong business results.
Core Areas of Responsibility- Own the end-to-end product lifecycle for your category, from concept through launch and post-launch optimization
- Translate anime, gaming, and pop culture trends into compelling assortments across apparel, accessories, collectibles, and collaborations
- Develop product briefs, define assortments, and make buy, pricing, and inventory decisions that balance fan demand, profitability, and long-term category growth
- Partner with vendors to manage product development, sampling, approvals, production timelines, quality, and delivery
- Drive cross-functional execution across Design, Creative, Marketing, Planning, Finance, Legal, and Operations to ensure successful product launches
- Monitor product performance, analyzing sales, margin, inventory, and fan feedback to inform future assortment and buying decisions
- Champion premium product quality, packaging, and brand standards while protecting the integrity of Crunchyroll's licensed IPs
- Continuously identify opportunities to improve processes, optimize category performance, and create exceptional experiences for anime fans around the world
We are considering applicants available to work a hybrid schedule in our Dallas office.
About YouWe get excited about candidates, like you, because...
- 8+ years of experience in merchandising, buying, category management, or product development within direct-to-consumer eCommerce or consumer products
- Deep knowledge of anime, gaming, and youth culture, with a proven ability to translate fan trends into commercially successful products and assortments
- Experience owning the commercial performance of a product category, including assortment strategy, forecasting, buying, pricing, margin, and inventory management
- A track record of bringing products from concept through launch and post-launch optimization, balancing fan experience, brand standards, and business performance
- Experience partnering directly with manufacturers and vendors to manage product development, sampling, approvals, production, quality, and delivery
- Proven success leading cross-functional initiatives across Design, Creative, Marketing, Planning, Finance, Legal, and Operations
- Strong commercial and analytical instincts, using data to optimize assortment performance, pricing, inventory, and future product decisions
- Experience working with licensed consumer products, entertainment brands, or IP-driven businesses
- Highly organized, detail-oriented, and comfortable managing multiple product launches in a fast-paced environment
- Proficiency with Excel/Google Sheets and experience using eCommerce, analytics, inventory, or PLM systems
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 8+ years in merchandising, buying, category management, or product development in DTC ecommerce or consumer products
- Deep knowledge of anime, gaming, and youth culture and ability to translate fan trends into products
- Experience owning commercial performance of a product category including assortment strategy, forecasting, buying, pricing, margin, and inventory management
- Proven track record taking products from concept through launch and post-launch optimization
- Experience partnering directly with manufacturers and vendors for product development, sampling, approvals, production, quality, and delivery
- Proven success leading cross-functional initiatives with Design, Creative, Marketing, Planning, Finance, Legal, and Operations
- Strong commercial and analytical instincts; use data to optimize assortment performance, pricing, inventory, and product decisions
- Experience with licensed consumer products, entertainment brands, or IP-driven businesses
- Highly organized, detail-oriented, able to manage multiple product launches in a fast-paced environment
- Proficiency with Excel/Google Sheets and experience using eCommerce, analytics, inventory, or PLM systems
- Availability to work a hybrid schedule in the Dallas office
What the Team is Saying
Crunchyroll Compensation & Benefits Highlights
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Healthcare Strength — Public materials outline medical, dental and vision coverage with mental‑health support, HSA/FSA options, EAP access, and even pet insurance in some offices. Feedback suggests wellness initiatives and on‑site gym or classes in certain locations further bolster the health offering.
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Retirement Support — A 401(k) with employer match is advertised, and feedback suggests the match can be notable alongside performance bonuses. Together these elements provide meaningful retirement backing with additional financial incentives.
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Leave & Time Off Breadth — A flexible "use what you need" time‑off policy is highlighted alongside paid holidays, paid sick leave, and paid volunteer time. Feedback suggests hybrid/WFH flexibility also contributes to overall time‑off usability.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
