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We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.
We’re Looking For A: Senior Business Development Specialist
Location: Hybrid (Woodland Hills, CA)
What You’ll Be Doing: This position will source new opportunities for both the Growth and New Ventures organizations. They will find, negotiate, and onboard those opportunities with the end goal of increasing company revenue. This person will initiate and nurture new relationships with strategically important agencies, affiliates, direct publishers, ad networks, as well as become intimately involved in every piece of brand development.
- Support Head of Business Development with sourcing and negotiating new opportunities including but not limited to: social agencies; affiliate; new networks; direct placements; out of home advertising, and upper funnel initiatives as well as tech opportunities
- Nourish relationships with new agencies/ affiliates in order to maximize performance as well discover new advertising options. Negotiate fees and have complete understanding of the difference between flat fee, cpa, cpm, revshare placement where applicable.
- Responsible for proving out and testing new traffic facilitating to Account Managers by onboarding all accounts with complete understanding of numerous media buying strategies and account manage while account is testing
- Initiating and implementing optimization strategies (Including negotiating commissions, testing different funnels, performance bonus) to maximize performance
- Onboard and account manage direct buy, direct network, affiliate team, as well as video, creative, growth, and retention opportunities when applicable
- Set up, manage, execute and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting goals
- Knowledge of native, display, email marketing
- Know all pricing models applicable to all 7+ brands/30+ offers
- Work cross department with legal, accounting, tech, brand on a daily basis
- Create funnels & pages as needed, create Jira tickets, implement tests
- Collaborate with offer managers, tech, copywriting, creative teams to ensure maximum performance of test
Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Understanding Facebook UI and integration
- Worked in Shopify
- In depth data analysis into metrics such as CTR, CVR, AOV, LTV
- Responsible for staying on top of industry trends and recommending improvements
- Bachelor’s Degree.
- 5+ years in a Business Development role with a focus on sourcing and negotiating agencies and affiliates for a DTC company.
- Bachelor’s Degree in Marketing, Business, or related field. (preferred)
- 5+ years in a Business Development role with a focus on sourcing and negotiating agencies and affiliates for a DTC company within the health & wellness space. (preferred)
- Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
- Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
- Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
- Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
- Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
- Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
- Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
- Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
The base salary range is $76,600 - $102,200, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.
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Skills Required
- Bachelor's degree
- 5+ years of business development experience sourcing and negotiating with agencies and affiliates for a direct-to-consumer company
- Understanding of Facebook UI and integration
- Experience working in Shopify
- In-depth data analysis of CTR, CVR, AOV, and LTV metrics
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of business development experience in the health and wellness space
What the Team is Saying
What We Do
With over 900 team members across multiple companies dedicated to improving lives, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. From brand ideation to ad creation to product fulfillment, the entire process happens in-house.
Why Work With Us
Golden Hippo’s one-of-a-kind company culture is driven by collaboration, innovation, and initiative. The same tenacity and scrappiness that built Golden Hippo in 2011 still drives our culture to this day. We work hard, have fun, and strive to make a lasting impact on everything we do.
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Golden Hippo Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
