Job Description:
Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
In Bulgaria, we manage a global portfolio of clients, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands, including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices, paid search and social advertising, and SEO. We look forward to what's next.
The Role
As a Senior Business Analyst, you will play a key role in shaping, defining, and delivering complex software and digital platform solutions. You will act as the bridge between client stakeholders and delivery teams—translating business goals and user needs into clear, structured, and actionable requirements throughout the full software development lifecycle (SDLC).
This is a hands-on, client-facing role suited to an experienced Business Analyst who thrives in Agile delivery environments and enjoys working closely with developers, architects, UX, and QA teams to turn ideas into working solutions.
What you’ll be doing
Lead discovery, analysis, and requirements definition for software and digital initiatives across the full SDLC
Engage directly with clients and stakeholders to understand business objectives, processes, constraints, and success metrics
Translate requirements into user stories, epics, and acceptance criteria, ensuring clarity, quality, and testability
Define and document functional and non-functional requirements (e.g. performance, scalability, security, availability, compliance)
Own and manage the business backlog, supporting prioritisation based on value, risk, and delivery dependencies
Actively participate in Agile ceremonies including backlog refinement, sprint planning, reviews, and retrospectives
Ensure requirements traceability from discovery through build, test, and release
Collaborate closely with development, architecture, UX, QA, and delivery teams to ensure shared understanding and successful implementation
Model business processes, system flows, and data interactions using appropriate techniques (e.g. BPMN, UML, flow diagrams)
Support solution design by analysing system integrations, APIs, and data flows, and identifying upstream/downstream impacts
Identify process improvements and system enhancements that optimise both client outcomes and delivery efficiency
Support pre-sales and solution shaping activities, including scope definition, effort estimation, and input into commercial proposals
Assess and monitor the impact of change, supporting adoption through clear documentation and stakeholder alignment
Stay up to date with digital and technology trends and apply insight to client and delivery challenges
What we’re looking for
Essential experience & skills
Strong experience as a Business Analyst working in SDLC-driven software development environments
Solid understanding and practical experience with Agile methodologies (Scrum, Kanban; hybrid or waterfall considered a plus)
Proven ability to elicit, structure, and document complex business and technical requirements
Hands-on experience writing user stories, epics, and acceptance criteria
Experience defining and managing non-functional requirements
Ability to model business processes, user journeys, system interactions, and data flows
Strong understanding of system integrations, APIs, and multi-system architectures
Confident stakeholder management skills, including client-facing communication
Excellent written and verbal communication skills in English
Advantageous experience
Experience with digital commerce or enterprise platforms such as Salesforce Commerce Cloud, Adobe Commerce, Shopify, or similar
Working knowledge of modern web technologies and software architectures
Familiarity with tools such as Jira, Confluence, Azure DevOps, or similar delivery platforms
Experience supporting pre-sales activities, solution scoping, and effort estimation
Experience working with distributed or international delivery teams
What we offer
The opportunity to work on complex, international digital platforms for global clients
A collaborative environment with strong engineering, UX, and architecture expertise
Clear ownership, autonomy, and visibility of impact
Continuous learning, development, and career growth within a global organisation
A culture that values inclusion, curiosity, and innovation
Location:
SofiaBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- Strong experience as a Business Analyst in SDLC-driven software development environments
- Solid understanding and experience with Agile methodologies
- Proven ability to elicit, structure, and document complex requirements
- Hands-on experience writing user stories, epics, and acceptance criteria
- Experience defining and managing non-functional requirements
- Ability to model business processes and data flows
- Understanding of system integrations and APIs
- Excellent written and verbal communication skills in English
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
