Senior Business Analyst

Reposted Yesterday
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IT Park, Talawade, Pune, Maharashtra, IND
In-Office
Senior level
AdTech • Marketing Tech
The Role
Manage end-to-end programmatic campaigns across multiple channels, overseeing setup, delivery, optimization, and analysis using tools like DV360 and Google Analytics.
Summary Generated by Built In

Job Description:

Key Responsibilities

  • Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360, Amazon DSP, CM360, Google Analytics and MMPs.

  • Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.

  • Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.

  • Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.

  • Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.

  • Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

Technical Skills & Tools

  • DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.

  • Strong media planning, campaign setup, optimization, trafficking, and QA expertise.

  • Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.

  • Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Amazon Dsp
Cm360
Data Studio
Dv360
Excel
Google Analytics
Google Sheets
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The Company
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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