Senior Business Analyst

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IT Park, Talawade, Pune, Maharashtra, IND
In-Office
AdTech • Marketing Tech • Software
The Role

Job Description:

Key Responsibilities

  • Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360, Amazon DSP, CM360, Google Analytics and MMPs.

  • Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.

  • Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.

  • Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.

  • Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.

  • Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

Technical Skills & Tools

  • DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.

  • Strong media planning, campaign setup, optimization, trafficking, and QA expertise.

  • Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.

  • Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent

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The Company
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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