WHOOP is an advanced health and fitness wearable, on a mission to unlock human performance and healthspan. WHOOP empowers its members to improve their health and perform at a higher level through a deeper understanding of their bodies and daily lives.
We are seeking a Senior Business Analyst to partner closely with the Platform Engineering team to drive data-driven decisions around infrastructure, identity, authentication, and security. This role focuses on quantifying the business impact of platform changes, helping the team navigate the tradeoff between security and member experience. By identifying actionable insights and defining clear measurement frameworks, you'll play a vital role in ensuring WHOOP's platform investments drive both growth and trust.
RESPONSIBILITIES:
Business Impact Analysis: Measure how platform and security changes — such as authentication flows, account policies, and infrastructure decisions — affect key business metrics including conversion, engagement, and retention.
Testing & Experimentation: Design and analyze experiments to quantify the tradeoffs between security controls and member friction, informing product roadmap decisions.
Conversion & Funnel Analytics: Analyze member sign-in and purchase funnels across mediums and authentication methods, identifying drop-off points and recommending optimizations.
Cost & Infrastructure Analytics: Partner with Finance on Gross Margin, COGS, and cloud hosting cost analysis, helping the team understand unit economics and availability tradeoffs.
Reporting & Visibility: Build dashboards and reports to provide ongoing visibility into the account, password, and security landscape - tracking progress toward team goals.
Strategic Partnership: Serve as the analytical thought partner to the team.
QUALIFICATIONS:
5–7 years of experience in a deeply analytical role, preferably within a product, platform, growth, or engineering-focused environment.
Bachelor's degree in Business, Economics, Math, Statistics, Data Science, or a related field.
Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or technology environment.
Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
Strong technical and analytical skills; SQL skills required, Python experience a plus.
Strong oral and written communication skills, with comfort presenting to senior leadership.
Excellent attention to detail with the ability to handle multiple tasks efficiently.
Proficiency with data visualization tools.
Skills Required
- 5-7 years of experience in a deeply analytical role, preferably within product, platform, growth, or engineering-focused environment
- Bachelor's degree in Business, Economics, Math, Statistics, Data Science, or related field
- Strong track record delivering value in an analytics organization, preferably in a direct-to-consumer or technology environment
- Creative approach to problem-solving and ability to distill complex data into actionable insights
- Strong technical and analytical skills
- SQL skills
- Python experience
- Strong oral and written communication skills, comfortable presenting to senior leadership
- Excellent attention to detail with ability to handle multiple tasks efficiently
- Proficiency with data visualization tools
What the Team is Saying
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Parental leave is described as generous, with an additional transition period to support return-to-work. Feedback suggests this policy stands out within the overall package.
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Wellbeing & Lifestyle Benefits — Wellness stipends, free WHOOP memberships (including a giftable one), a sleep-performance cash incentive, daily meals, and access to onsite gym and recovery tools create a lifestyle-oriented offering. Feedback suggests these perks meaningfully enhance the total rewards experience beyond base pay.
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Equity Value & Accessibility — Equity participation and stock option eligibility are highlighted, and ownership is portrayed as rewarding as the company grows. Feedback suggests this sense of ownership positively influences perceptions of compensation.
WHOOP Insights
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
