Senior Business Analyst (Growth Marketing)

Reposted 7 Days Ago
Easy Apply
Boston, MA, USA
Hybrid
Mid level
Fitness • Hardware • Healthtech • Sports • Wearables
Power your performance with 24/7 data
The Role
The Senior Business Analyst will partner with performance marketers to analyze campaign performance, optimize media investment, and derive actionable insights from complex data to inform growth strategies.
Summary Generated by Built In
As we expand our global reach and introduce WHOOP to millions more people, disciplined, data-driven marketing investment is critical to driving sustainable growth. We are hiring a Senior Business Analyst to partner with performance marketers on the Growth Marketing team to optimize media investment and improve marketing efficiency.
 
In this role, you will work closely with marketers, data scientists, and cross-functional partners to translate complex data into actionable insights that inform budget allocation, campaign optimization, and long-term growth strategy.

RESPONSIBILITIES:

  • Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.

  • Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns.

  • Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions.

  • Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments.

  • Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making.

  • Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning.

  • Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives.

  • Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations.

QUALIFICATIONS:

  • 4+  years of experience in analytics, preferably supporting marketing or growth teams in a consumer business.

  • Strong analytical problem-solving skills with the ability to translate complex datasets into actionable business insights.

  • Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.

  • Highly adept at leveraging AI tools to increase efficiency and quality of work.

  • Experience analyzing paid media performance across channels such as paid search, social, display, or affiliate marketing.

  • Familiarity with experimentation frameworks, marketing attribution, or incrementality testing.

  • Excellent communication skills with the ability to influence stakeholders through clear storytelling and data visualization.

  • Highly organized and able to manage multiple priorities in a fast-paced environment.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $120,000 - $155,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. 

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

Skills Required

  • 4+ years of experience in analytics supporting marketing or growth teams in a consumer business
  • Strong analytical problem-solving skills with the ability to translate datasets into business insights
  • Proficiency in SQL and experience with modern data platforms such as Snowflake or dbt
  • Highly adept at leveraging AI tools
  • Experience analyzing paid media performance across channels
  • Familiarity with experimentation frameworks and marketing attribution
  • Excellent communication skills with the ability to influence stakeholders
  • Highly organized and able to manage multiple priorities

What the Team is Saying

Josh
Manan Dedhia
Anahis

WHOOP Compensation & Benefits Highlights

  • Parental & Family Support Policies include 18 weeks of paid parental leave plus two additional weeks to support return-to-work. Feedback suggests this depth of leave is a standout element of the package.
  • Wellbeing & Lifestyle Benefits Offerings span medical/dental/vision, mental-health support, a $500 wellness stipend, daily meals, onsite gym/recovery tools, commuter benefits, and free WHOOP memberships. These wellness-forward perks collectively signal strong everyday support for employees’ health and lifestyle.
  • Equity Value & Accessibility Stock options are granted at hire and ownership is emphasized as part of total rewards. Feedback suggests this equity component is valued alongside cash compensation.

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The Company
HQ: Boston, MA
500 Employees
Year Founded: 2012

What We Do

At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.

Why Work With Us

At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.


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WHOOP Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 4 days a week
HQBoston, MA
Limerick, Limerick, V94 4D83 Ireland
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