Director, F1

RESPONSIBILITIES

Own the strategy and day-to-day management of WHOOP's F1 integrations, serving as the primary point of contact for external stakeholders and partners in the sport
Develop annual partnership plans for F1, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels
Ensure all contractual deliverables are tracked, satisfied, and maximized — including brand exposure, content rights, hospitality, digital inventory, and activation entitlements — while maintaining compliance with partner approval processes and guidelines
Manage the P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines
Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements
Manage licensed footage rights and image usage in compliance with brand frameworks
Lead planning and execution of F1 activations across the race calendar — trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends
Support #WHOOPLive executions, where applicable, coordinating with production and media teams to explore biometric integrations across qualifying and race coverage
Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets — driver storytelling, race-day content, and campaign creative for tentpole moments
Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis
Partner with Brand Media to align F1 media investment with the broader media plan, including pre-committed buys, contextual targeting, and DMA-level amplification around race weekends
Work with Country Marketing Managers to localize F1 activations across priority markets
Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and earned media opportunities
Interface with Legal and Finance on contract compliance, payment schedules, and rights management

QUALIFICATIONS

8+ years of experience in sports marketing, partnerships, or sponsorship management, with meaningful time in motorsport or global sports properties

Experience managing complex partnership agreements with multiple external stakeholders, including contractual rights, approvals, and deliverables

Experience with tier-one global sports properties is required with Formula 1 strongly preferred.

Proven ability to translate partnerships into impactful activations and content — from strategy through on-the-ground execution

Strong cross-functional leadership skills, with experience influencing senior stakeholders and collaborating across creative, media, and commercial teams

Experience building and developing teams, with a track record of mentoring junior talent

Requirement to travel globally and work non-standard hours aligned with race schedules

Based in Boston or Dublin

Passion for motorsport, health, fitness, and the intersection of sports and technology

Bachelor's degree or equivalent practical experience

Strong commitment to embracing and leveraging AI tools in day-to-day work