Senior Brand Marketing Manager

Senior Brand Marketing Manager – 12 month FTC, maternity cover

Soho, London 

Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed 2026

The Role 

As our Senior Brand Manager for the UK and Ireland, you will take the helm of our brand strategy, steering our brand presence in these key markets. You'll be the driving force behind our brand activity, managing high-profile PR and sponsorship initiatives to captivate our audience. This is a fantastic opportunity to make your mark, leading integrated campaigns and shaping a brand voice that resonates in a competitive landscape, ensuring we remain a fan-favourite and a leader in the industry.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

• Develop and execute the UK & IRE brand strategy, using consumer insights to drive growth and align with commercial goals.
• Lead the end-to-end management of integrated marketing campaigns (including PR & sponsorships), optimising for performance and ROI.
• Manage external agencies and guide creative teams to produce innovative, high-quality brand assets.
• Champion brand consistency across all touchpoints by collaborating with internal teams and enforcing brand guidelines.
• Act as the brand's voice in product development to ensure a cohesive user experience.
• Mentor and develop junior team members, fostering a high-performance and collaborative culture.

Skills, Knowledge and Experience

• Experience in data-driven brand strategy development within a regulated, consumer-facing industry.
• Proven ability managing integrated campaigns and external agency partners to deliver creative and effective results.
• Strong commercial acumen, with experience managing budgets and linking brand activity to business performance.
• Experience tailoring brand messaging across the full customer lifecycle to drive engagement.
• Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives and influence at all levels.

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials