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The Role
The Senior Marketing Manager drives customer acquisition through performance marketing across digital and non-digital channels while optimizing onsite strategies to enhance conversion and revenue.
Summary Generated by Built In
About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
Life at TodayTix Group
We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.
New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.
Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About the Role:
We’re looking for a data-driven, creative, and ambitious Senior Marketing Manager to join our London Marketing team. This is an exciting opportunity for a performance marketer who loves getting into the details—from planning and merchandising to full-market ownership. You’ll be responsible for driving customer acquisition across paid, owned, and onsite channels—turning local insights into impactful campaigns that grow our London business.
If you thrive in a fast-paced, collaborative environment and are passionate about marketing, data, and culture, this role will give you the chance to make a visible impact in one of our most important markets.
Please note: This is a full-time role and qualified candidates must be based in the greater London area. We encourage collaboration by working a minimum of 3 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.
What Success Looks Like:
- Customer Acquisition Growth → Deliver measurable growth in new customers through strategic media planning, execution, and optimization across channels (digital and non-digital)
- Onsite Optimization → Own the merchandising strategy and promotional calendar to boost conversion and revenue on site and app.
- Market Responsiveness → Act swiftly on trends in the London theatre and cultural landscape to inform messaging, targeting, and campaign timing.
What You’ll Do:
- Own and execute the London growth marketing strategy across paid, owned, and onsite channels, driving customer acquisition and business growth.
- Analyze audience gaps and develop marketing plans to close them—building, executing, iterating, and reporting on performance.
- Leverage data and insights to decide what to promote, where, and when, based on customer behavior and commercial priorities.
- Manage onsite merchandising for key conversion moments—show launches, creative updates, promotional offers, and the communication calendar.
- Test new growth surfaces like emerging ad platforms or out-of-home placements, with a strong bias toward speed and experimentation.
- Operate with ownership and resourcefulness, making quick calls and driving outcomes with limited resources.
- Stay connected to the London cultural landscape to ensure campaigns are timely, targeted, and relevant.
We’re Looking for Someone With:
- 4–6 years of experience in growth, performance, or ecommerce marketing with multi-product or multi-service offerings.
- Proven experience partnering with paid media teams across channels (e.g., paid search, paid social, connected TV) and executing integrated, cross-channel strategies that include brand-building levers such as out-of-home.
- Proven ability to deliver measurable outcomes through cross-channel strategy and execution.
- Fluency in performance marketing channels, including paid social, paid search, display, and affiliate.
- Experience optimizing onsite conversion, including promotional planning and merchandising.
- A test-and-learn mindset, strong analytical skills, and comfort working with data and experimentation frameworks.
- Understanding of urban audiences and how different segments respond to content and offers.
- High ownership and adaptability, especially in fast-changing environments.
- Strong communication and stakeholder management skills across teams and levels.
- A genuine passion for theatre, culture, or the arts.
- A plus: experience in ticketing/live entertainment OR two-sided marketplaces.
Good To Know:
TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits. Here are a few of our favourites:
-Hybrid work environment (blend of in-office and at-home days)
-Up to 4 weeks per year of flexible 'work from anywhere'
-Generous pension match
-Access to a bespoke Pension scheme
-Complimentary tickets to shows and events
-Employee Assistance Programme
-Access to a corporate rate Vitality PMI plan
-Healthcare cash plan
-Season Ticket loans
-Birthday off
-Three months of fully paid Parental Leave
-Employee Charity Donation Matching
-Annual Professional Development Budget
-Cycle to work scheme
-Employee Referral Bonus
TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.
TTG is dedicated to conducting all aspects of our business ethically and with integrity, in full compliance with the UK Modern Slavery Act 2015. TTG maintains a zero-tolerance approach to modern slavery, human trafficking, forced labour, and any form of exploitation. We extend these high standards to all employees, contractors, partners, and suppliers. Everyone working with or on behalf of TTG must ensure that our operations and supply chains remain free from any practices that could constitute modern slavery or human trafficking.
For information on our UK Privacy policy, click here.
Top Skills
Data Analysis
Digital Marketing
Media Planning
Performance Marketing
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The Company
What We Do
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology. Through our powerful consumer matchmaking technology and expansive portfolio of brands, including TodayTix, Goldstar, Secret Cinema, and Show-Score, TTG has an intimate understanding of millions of customers. This allows TTG to optimize partner relationships by providing unparalleled access to engaged audiences, generate meaningful revenue, and transform the way tickets are sold.
As leaders in the digital transformation of culture, TodayTix Group offers something for everyone — from theatre professionals to tech experts and creative visionaries. Our community stretches far and wide, with over 350 teammates working on multiple brands across the globe, and two dedicated offices in New York and London. We may not all be in the same time zone, but we move as one team propelled by one mission: to find a seat for everyone.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table.
Why Work With Us
We are global pioneers in cultural e-commerce and technology who are in constant pursuit of the best experiences for every audience. We advocate for change and innovation in our industry, with our tech, and for our partners. We make a point to work with people who genuinely share our vision to make theatre and culture easier to access.
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