Brand Marketing Manager

Posted 7 Days Ago
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London, Greater London, England
In-Office
Mid level
Artificial Intelligence • Fintech • Software • Financial Services
The Role
The Brand Marketing Manager will develop and execute brand strategies, translate positioning into impactful campaigns, manage projects, and enhance Plum's social media presence while analyzing performance.
Summary Generated by Built In

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

The Role

We’re looking for a Brand Marketing Manager to help shape Plum’s story and bring it to life across every customer touchpoint. This role sits at the heart of our marketing team — connecting strategy, creative, and campaigns. It’s ideal for someone with 2–4 years’ experience in brand marketing (ideally in a tech or high-growth company), who wants to take real ownership, work in a fast-moving environment, and help build one of Europe’s most exciting fintech brands.

What you’ll be doing

  • Develop and execute Plum’s brand strategy end-to-end.
  • Translate brand positioning into campaigns and content that resonate with our customers.
  • Act as the day-to-day owner of Plum’s brand marketing projects, ensuring deadlines are met and outputs are impactful.
  • Collaborate with our creative studio (design, content, video) to deliver high-quality, on-brand work.
  • Manage Plum’s brand calendar — from campaigns and partnerships to activations and thought leadership.
  • Support Plum’s social media presence: shaping the brand voice, guiding content, and ensuring consistency across channels.
  • Analyse campaign and channel performance, feeding insights back into future strategy.
  • Champion Plum’s brand internally and externally, ensuring consistency across channels and teams.

Requirements
  • 2–4 years’ experience in brand marketing, ideally at a tech, fintech, or high-growth b2c company.
  • Strong understanding of brand strategy and how it translates into campaigns, content, and social media.
  • Confident working with social media platforms and shaping brand presence online (though not purely a social media role).
  • Highly proactive, resourceful, and able to take ownership without waiting for instruction.
  • Sharp thinker with the ability to distil complex ideas into clear, simple narratives.
  • Collaborative: thrives in a team, values feedback, and helps others succeed.
  • Intelligent, curious, and excited about working in a fast-paced, dynamic environment where things move quickly.
  • Passion for technology and a genuine interest in shaping a mission-driven brand.

Benefits
  • Own part of the company you're helping grow through stock options
  • Private health insurance
  • Annual training budget
  • Plum Premium for free
  • Competitive referral scheme
  • Hybrid working: 2 days a week connecting in our beautiful offices in London, Athens, or Cyprus.
  • Team breakfasts and team lunches
  • 25 days holiday + bank holidays
  • 45 work-from-anywhere days to give you flexibility to work your way
  • 2 weeks sabbatical after 4 years to take the break you deserve
  • Enhanced parental leave
  • 1 paid volunteering day annually
  • Annual team trip to a surprise destination!
  • A fun, inclusive company culture (think 🦄🌈💯)

If you think this sounds like you, don’t hesitate to get in touch!

Thanks,

Plum Τeam 💜

*Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.

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The Company
HQ: London
206 Employees
Year Founded: 2016

What We Do

Plum is an app that empowers you to get your money motivated, wherever you are on your financial journey. You can save, spend, earn and invest, in one app and with ease. Using AI powered saving tools and investment features which make building and diversifying your portfolio seamless, Plum has helped customers save and invest £1.2 billion.

Want to move us closer to our mission of wealth for all? We’re hiring: https://www.linkedin.com/company/plum-fintech/jobs/

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