Senior Brand Manager

Posted 5 Days Ago
Be an Early Applicant
Hiring Remotely in Office, Machaze, Manica, MOZ
Remote
Senior level
AdTech • Beauty • Marketing Tech • Retail • Pharmaceutical
The Role
Lead brand and commercial plans for P&G in Malaysia: define growth models, deliver marketing toolkits, drive retailer initiatives, shape pricing and promotions, collaborate with cross-functional teams, and inform product/package design using consumer and shopper insights.
Summary Generated by Built In

Job Location

SINGAPORE GENERAL OFFICE

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! 

You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

  • Demonstrate positive relationship building skills in engagements with multi-functional teams

  • Deliver Scorecard Business Targets, in line with the goals of the Business Unit

  • Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

  • Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

  • Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis

  • Lead brand building activities and initiative maximization across Retailers

  • Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers

  • Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives

  • Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.) 

  • Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Job Qualifications

  • Candidate must possess at least a Bachelor’s degree in any field (preferably with some business  or marketing focus)

  • 3-7 years  of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry

  • Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market

  • Excellent forward-thinking, strategic and courageous leadership skills

  • Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights

  • An ability to drive innovation and brand growth

  • Strong ability to communicate and teamwork capabilities

Job Schedule

Full time

Job Number

R000154723

Job Segmentation

Experienced Professionals

Skills Required

  • Bachelor's degree in any field
  • Business or marketing degree focus
  • 3-7 years of brand management, consulting, or consumer journey design experience
  • FMCG industry experience
  • Strong market knowledge of Malaysia
  • Forward-thinking, strategic and courageous leadership skills
  • Strong strategic and analytical thinking
  • Ability to drive innovation and brand growth
  • Strong communication and teamwork capabilities

Procter & Gamble Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.

  • Fair & Transparent Compensation Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
  • Healthcare Strength Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
  • Parental & Family Support Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.

Procter & Gamble Insights

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The Company
HQ: Cincinnati, OH
117,512 Employees

What We Do

Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within"​ organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

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