Job Description
Job Level: Senior Manager Specialist
Are you a passionate expert for brand marketing? Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights, thus playing a key role in helping us reach our children, the builders of tomorrow?
Here’s a phenomenal job opportunity for you to help The LEGO® Group expand our world-class brand in China！
No relocation assistance is offered for this position Play your part in our team succeedingBrand Marketing & Activation organization focuses on building both franchise leadership and center of excellence about marketing activation. It is structured into below expertise areas: Brand Marketing, Digital Marketing, social Marketing, Media Activation, and Marketing Planning & Efficiency.
Core ResponsibilitiesBrand management is driving the brand management agenda for segments, including category & commercial strategies, innovation agenda, and managing licensors, media partner and agency relationships.
- Lead assigned consumer group and theme lines end to end business delivery with clear business strategy, product passion and experience, consumer and shopper centric mindset, integrated go-to-market approach (Digital, EC, and Retail driven).
- Lead the overall communication strategy and key communication platform strategy to drive overall LEGO branding and assigned theme lines awareness, desire and recruitment.
- Experience and ability to lead, partner with global teams to ensure portfolio, products and campaigns launching in CN with high relevance and resonate to Chinese consumers
- Experience and ability to partner with various commercial functions to drive the growth for assigned consumer group and theme lines
- Lead both internal function teams (eg: Media, Social/Digital, PR, channel marketing teams, etc.) and external agency to develop Masterbrand campaign (eg: CNY) for TTL LEGO brand building
Do you have what it takes?
- 8+ years of product and brand end to end management with proven success record
- A bachelor’s degree or higher in Marketing/Business or related major is helpful.
- Strong strategic thinking with proven business analytic skill & business know-how
- Strong project management skills: experience working in a very fast paced environment while maintaining attention to detail and getting things done at high quality
- Strong capabilities to collaborate and influence global teams, CN local cross-functions and external agencies to overcome obstacles.
- Passionate team player, resilient, proactive, agile.
- Proficient in both Chinese and English
#LISZ
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
