Senior Associate, Growth Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Senior Associate, Growth Marketing is a marketing specialist for DailyPay’s user communications product. Reporting to the Director of B2C marketing, the role is responsible for managing and executing end-to-end communications campaigns across email/sms/push. The role will help drive adoption through a mix of process and growth campaigns matrixed across R&D, Product, Marketing, Partner Success, Sales, and Operations. This is a hands-on and operational role to determine strategy, tactics and implementation specifically for our consumer financial products.

The ideal candidate has specific experience in consumer financial marketing and a user retention or data-driven growth/marketing background with very strong analytical and communication skills. The role requires high proficiency with communications, analytics and reporting tools.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

• Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable

• Take over ownership of ongoing campaigns we currently have in market for consumer financial adoption and retention

• Own creation, execution, and prioritization of new campaigns

• Set and hit revenue and KPI targets

• Prepare data reports and analysis of all campaign results used by departments across the company

• Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns

• Be the subject matter expert for DailyPay growth campaigns and act as a growth evangelist internally and externally

• 2+ years experience in growth marketing, from a B2C tech and/or finance company is a must

• Experience managing and executing communications campaigns

• At least 1 years experience in financial services consumer products

• Extremely detail oriented

• Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders

• Ability to think holistically about growth strategy, and prioritize daily workflows accordingly

• Experience using Iterable communications platform a huge plus

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match