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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
The Creative Studio at SoFi is looking for a talented Senior Art Director to join our best-in-class in-house agency to create and deliver a variety of exceptional marketing and advertising materials for our rapidly growing brand. Although you’ll be working across our entire suite of products, you’ll mainly be focusing on supporting our Borrow Pod: Personal Loans, Student Loan Refinancing, Private Student Loans, Home Loans.
We’re looking for someone who is driven, forward-thinking, and nimble enough to collaborate with your creative partners on messaging as well as visual design. You also have a strong curiosity about AI, and either have experience or a deep interest in the application of AI within our creative workflows. You’ll be joining a supportive, fun team culture of creative people excited to come to work every day in order to help people get their money right.
What you’ll do:
- Own end-to-end concept and design for marketing projects across a variety of digital mediums, including but not limited to:
- Email Design
- In app messages
- Social media posts
- Branding campaign and assets
- Lead gen campaigns and assets
- Digital Videos
- Digital Display Banners
- Create marketing materials for engaging, fast growing products.
- Collaborate with your copywriter partner on vision for individual briefs and larger campaign storytelling.
- Create consumer-and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging.
- Help us test, iterate, and optimize designs to consistently deliver and improve business results.
- Look for opportunities to use enterprise-approved AI tools for day to day creative workflow efficiencies.
- Work collaboratively with fellow members of the creative, web, and development teams, as well as cross-functional stakeholders, like product marketing, lifecycle marketing, and strategy.
- Champion the SoFi brand and user experience, and play a key role in shaping SoFi’s brand narrative.
- Be a part of our close knit in-house Creative Studio, producing award winning, first-in-class advertising and marketing materials.
What you’ll need:
- A minimum of five years working as an art director at an ad agency, in-house creative department, or freelancing for major brands.
- Must have a strong well-rounded portfolio full of beautiful, effective work that shows advanced-level conceptual and craft skills.
- Ability to work independently in a fast-paced environment and iterate on different design options based on stakeholder and creative feedback.
- Ability to balance multiple projects with tight timelines while solving complex creative problems with little guidance.
- You’re all about the data. You love testing design solutions and iterating based on results.
- Very comfortable collaborating with product marketers, product designers, brand strategists, and other cross functional partners.
- Self-motivated and able to work independently while also supporting the larger team.
- Awesome written and oral communication and presentation skills.
- Experience working in similar regulated industries, primarily FinTech and Insurance, is a plus.
Software:
- Advanced understanding of design tools including Adobe Creative Suite and Figma.
Nice to have:
- Experience with Adobe After Effects for simple motion graphics
- Experience with Adobe Substance for 3D asset creation
- Experience with a variety of Generative AI software
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision plans are paired with mental-health coaching/therapy, EAP access, and wellness programs, with options noted for low or fully covered premiums. Company-paid life and disability insurance further strengthen core protection.
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Parental & Family Support — Up to 12 weeks fully paid parental leave is complemented by fertility/adoption resources, subsidized back-up child/elder care, caregiver leave, and pet insurance. A 2026 program also matches a new federal $1,000 seed for eligible children’s investment accounts.
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Leave & Time Off Breadth — Exempt employees have flexible/unlimited vacation alongside early-release “SoFi Fridays,” while non-exempt employees receive generous vacation and sick time. Paid volunteer time and role-appropriate leave options extend time-away coverage.
SoFi Insights
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
