Senior Analyst, Measurement & Targeting

Posted One Month Ago
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New York City, NY, USA
Hybrid
80K-90K Annually
Senior level
AdTech • Artificial Intelligence • Digital Media • Marketing Tech
The Global Platform for Elevated Outcomes.
The Role
Supports client-facing targeting and measurement consultations, coordinates research projects from scoping through delivery, manages third-party data providers, responds to sales data needs, contributes to campaign optimization, and delivers actionable insights. The role requires strong digital advertising, audience targeting, ad effectiveness research, analytical reporting, project management, data storytelling, and client communication skills.
Summary Generated by Built In

About Teads 

Teads is a leading omnichannel advertising platform building the future of digital advertising where quality content, trusted publishers, ambitious brands, and human creativity can thrive. Operating at true scale - processing 18 billion ad opportunities every single day - we connect global brands with a monthly reach of over 2.2 billion unique users.

At Teads, we believe your impact travels further. We are a borderless team of 1,700+ innovators across 30+ countries who favor outcome over tenure, value trusted autonomy, and use predictive AI to amplify human ingenuity rather than replace it. We move at pace, tackle genuinely complex problems, and foster a high-accountability culture that stays genuinely human. If you are looking for room to build and meaningful scope, you belong here. Learn more at www.teads.com.

Teads is looking for a highly motivated, driven, hardworking individual to join our Data & Insights team as a Senior Analyst, Measurement & Targeting. This is a hybrid role that will be hands-on in shaping the future of both targeting and measurement at Teads.

What will you do?

  • Support client-facing discussions around the Teads Data Suite, including targeting capabilities, and strategic consultations
  • Coordinate end-to-end research project processes – from pre-campaign project scoping & feasibility assessment, to project execution, to post-campaign analysis & client deliverable
  • Become an expert user and advocate for Teads’ proprietary data and insights tools
  • Support the day-to-day data needs of the Teads sales team, including responding to RFPs and participating in client QBRs
  • Collaborate with sales, account management, data, and insights team members on research initiatives
  • Assist in campaign optimizations for best results based on research insights
  • Advise on targeting strategy & research study implementation related questions
  • Proactively stay up to date with new vendors and industry trends

What will you bring to the team?

  • 2-4 years of experience in a data operations or ad measurement role at a leading advertiser, publisher, media agency or research provider
  • Experience working with third-party providers to both onboard and offboard data - for example, Experian, Liveramp, Neustar, Nielsen, comScore, Circana
  • Deep knowledge of the digital advertising industry – specifically related to audience targeting and ad effectiveness research
  • Data driven mindset: A number has a specific meaning to this person
  • Ability to understand technical & functional details about data (e.g: how a cookie-sync works concretely), and abstract this information into strategic/high-level marketing thoughts & discussions
  • Understanding of research and testing methodologies
  • Previous success managing multiple projects and deliverables
  • Strong analytical and reporting skills focused on delivering actionable insights and recommendations
  • Passion for data storytelling
  • High standards of client service with strong written and verbal communication skills
  • Experience with leading conference calls/in-person meetings and working in a client facing role
  • Ability to work both independently and collaboratively
  • Comfortable in a fast-paced and constantly evolving environment
  • Degree in related field

Bonus points

  • Understanding of identity resolution and data matching techniques, solutions and providers
  • Knowledge of the nuances of omnichannel data & measurement
  • Experience managing campaign effectiveness solutions, including creative testing, attention, incremental reach, brand lift, foot traffic and closed-loop measurement

The pay range for this position is USD $80,000 to $90,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads’ total rewards package.

#LI-HYBRID

Life at Teads

At Teads, we don’t just offer jobs. We blend creativity, technology, and cutting-edge data to shape the future of media. 

As a Teadster, you’ll work alongside smart humans, collaborate with meaningful brands, and leverage advanced AI and automation to redefine how advertising works in a transparent, privacy-first world. 

We are builders, innovators, and future-thinkers. If you are excited by the evolution of technology and ready to embrace the future of AI-driven media, you belong here.

Why Join Us?

  • A New Era of Media: We’ve merged two open internet category leaders, Outbrain and Teads to create a unified omnichannel platform. Together, we drive results from branding to performance across CTV, mobile, and web.
  • AI-Powered Innovation: We actively embrace AI and next-gen technology to solve complex industry challenges. We look for curious minds who aren't afraid to experiment, adapt, and lead the charge into the future of digital advertising.
  • Growth & High Performance: Our culture is dynamic, global, and built on excellence. We are committed to your success, offering the modern tools, mentorship, and development opportunities you need to thrive.
  • Belonging & Impact: We foster a welcoming, diverse environment where approachable, resourceful, and passionate people excel. Through our employee-led Employee Resource Groups (ERGs), you can actively drive change in areas like sustainability, women’s empowerment, charitable initiatives, and DE&I.

Equal Opportunity Employer
Teads is committed to diversity, equity, and inclusion at all stages of recruitment and employment. We celebrate unique perspectives and are dedicated to building a team that reflects the global communities we serve.

Skills Required

  • 2-4 years of experience in data operations or ad measurement at an advertiser, publisher, media agency, or research provider
  • Experience onboarding and offboarding data with third-party providers such as Experian, LiveRamp, Neustar, Nielsen, comScore, or Circana
  • Deep knowledge of digital advertising, audience targeting, and ad effectiveness research
  • Ability to understand technical and functional data details and translate them into strategic marketing discussions
  • Understanding of research and testing methodologies
  • Experience managing multiple projects and deliverables
  • Strong analytical and reporting skills focused on actionable insights and recommendations
  • Strong written and verbal communication skills with a client-service orientation
  • Experience leading conference calls or in-person meetings in a client-facing role
  • Ability to work independently and collaboratively in a fast-paced environment
  • Degree in a related field
  • Understanding of identity resolution and data matching techniques, solutions, and providers
  • Knowledge of omnichannel data and measurement
  • Experience managing campaign effectiveness solutions such as creative testing, attention, incremental reach, brand lift, foot traffic, or closed-loop measurement

Teads Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Teads and has not been reviewed or approved by Teads.

  • Retirement Support — Retirement matching is highlighted as a standout, with New York materials citing a 100% 401(k) match up to 6% of salary. This points to robust retirement support in at least some U.S. roles.
  • Parental & Family Support — Parental leave is presented as substantial, including 18 weeks for primary caregivers and 8 weeks for secondary caregivers in New York. Some French roles additionally reference fully covered parental leave and daycare access.
  • Leave & Time Off Breadth — Time off benefits are described as broad, with unlimited PTO, mental‑health days, and a company‑wide holiday shutdown in New York. French postings cite 35+ days off annually.

Teads Insights

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The Company
HQ: New York, NY
1,840 Employees

What We Do

About Teads Outbrain Inc. (Nasdaq: OB) and Teads S.A. combined on February 3, 2025 and are operating under the new Teads brand. The new Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, the new Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 30+ countries. For more information, visit www.teads.com.

Why Work With Us

We’re redefining advertising on the open internet through innovation, global collaboration, and meaningful impact. With career growth, internal mobility, flexible work, and a culture rooted in diversity and belonging, you’ll not only keep up with change, you’ll help to drive it.

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