Senior Analyst Marketing Analytics

Posted Yesterday
Be an Early Applicant
Memphis, TN, USA
In-Office
Senior level
Automotive • eCommerce • Retail • Sales
The Role
Own marketing measurement frameworks, KPI governance, dashboards, and recurring performance reports. Analyze paid search, media, and marketing channel performance to optimize ROAS and identify performance drivers. Ensure data quality, metric consistency, and reporting accuracy while translating complex analyses into actionable recommendations for marketing and business leaders. Collaborate cross-functionally with Marketing, Data Science, Customer Intelligence, agencies, and vendors.
Summary Generated by Built In

The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. We are seeking a Senior Analyst to maximize the value of our marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders. This role will own marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. We value continuous learning, rigorous causal thinking, and the ability to turn complex analysis into actionable insights for partner teams and marketing leaders

Responsibilities
  • Marketing Measurement & KPI Governance: Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards to ensure consistency and alignment across teams and partners 
  • Paid Search Optimization: Analyze paid search performance metrics to maximize ROAS. Investigate performance fluctuations or flag conversion anomalies 
  • Performance Reporting & Dashboard Management: Develop, automate, and maintain dashboards and recurring performance reports that provide timely, accurate, and actionable visibility into marketing performance 
  • Marketing & Media Performance Analytics: Analyze marketing channel and paid media performance, identify key drivers of results, and provide recommendations to improve effectiveness, efficiency, and ROI 
  • Strategic Insights & Business Recommendations: Translate complex data into clear, actionable insights and executive-ready recommendations that support marketing strategy and business decision-making 
  • Data Quality & Cross-Functional Collaboration: Ensure reporting integrity through data governance, validation, and quality controls while partnering with Marketing, Data Science, Customer Intelligence, agencies, and vendors to deliver integrated performance insights 
Qualifications
  • Experience: 2–4 years in Retail Marketing, Consumer Marketing, or Digital Marketing with a focus on marketing performance measurement and reporting. 
  • Technical Skills: Proficiency in Python and/or R and SQL (BigQuery or equivalent); Experience building and maintaining dashboards in a data visualization tool (e.g., Tableau, Power BI, Looker, or equivalent); Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint; Working familiarity with Claude Code, Codex, Cursor, or similar agentic development tools; Hands-on experience with paid search platforms (e.g., Google Ads, Microsoft Advertising) and web analytics (e.g., Google Analytics, Adobe Analytics) is a plus 
  • Dynamic Environment: Comfort working in a fast-paced environment with multiple concurrent projects  
  • Communicate for Impact: Ability to translate large data sets into decision-ready recommendations for non-technical executive stakeholders 
  • Education: Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or related discipline. Master’s degree preferred 
About Us
Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.

Benefits at AutoZone
AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners’ physical, mental and financial well-being.

All AutoZoners (Full-Time and Part-Time):
  • Competitive pay
  • Unrivaled company culture
  • Medical, dental and vision plans
  • Exclusive discounts and perks, including an AutoZone in-store discount
  • 401(k) with company match and Stock Purchase Plan
  • AutoZoners Living Well Program for free mental health support
  • Opportunities for career growth
Additional Benefits for Full-Time AutoZoners:
  • Paid time off
  • Life, and short- and long-term disability insurance options
  • Health Savings and Flexible Spending Accounts with wellness rewards
  • Tuition reimbursement
Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.

Online Application:
An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories. ​

Skills Required

  • 2-4 years of experience in retail marketing, consumer marketing, or digital marketing focused on performance measurement and reporting
  • Proficiency in Python and/or R
  • Proficiency in SQL, including BigQuery or equivalent
  • Experience building and maintaining dashboards with Tableau, Power BI, Looker, or an equivalent data visualization tool
  • Advanced knowledge of Microsoft Office, Word, Excel, and PowerPoint
  • Familiarity with Claude Code, Codex, Cursor, or similar agentic development tools
  • Ability to translate large datasets into decision-ready recommendations for nontechnical executive stakeholders
  • Bachelor's degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or a related discipline
  • Master's degree
  • Hands-on experience with paid search platforms such as Google Ads or Microsoft Advertising
  • Experience with web analytics platforms such as Google Analytics or Adobe Analytics

AutoZone Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AutoZone and has not been reviewed or approved by AutoZone.

  • Retirement Support — A 401(k) savings plan is offered, with employer matching contributions made per pay period noted in company materials. This creates a structured long‑term savings path for eligible employees.
  • Equity Value & Accessibility — An employee stock purchase plan enables buying company stock at a discounted price. This provides an additional wealth‑building avenue beyond base wages.
  • Healthcare Strength — Core medical, dental, vision, prescription, life, disability, and EAP coverage are available as part of standard packages. These offerings establish a comprehensive baseline of health and protection benefits for eligible employees.

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The Company
HQ: Memphis, Tennessee
47,192 Employees

What We Do

AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 7,000 stores in the US, Mexico, Brazil and Puerto Rico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories. AutoZone, headquartered in Memphis, TN, is a growing Fortune 300 company with a deep commitment to serving our customers, communities and fellow AutoZoners. We have vast opportunities in our stores, distribution centers, field offices, specialty business units and Store Support Center and embrace diverse experiences, backgrounds, knowledge and ideas to strengthen our teams and business. Our team is connected by a deep commitment to our Pledge and Values, principles established more than thirty years ago that reinforce our priorities and team culture. In addition, we constantly innovate and aspire to best serve our customers, creating new and better tools, training and outreach to serve both DIY and the professional installer customers. From in-store tools to E-Commerce, training and development to recognition, our team has the tools to help you grow your career at AutoZone. See where your drive can take you!

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