Senior Analyst, Category Leadership

Your Opportunity as the Senior Analyst, Category Leadership – Target Coffee

This role is responsible for creating and managing customer-specific category management deliverables for the Coffee category at Target. There is specific emphasis on actionable category and shopper insights that drive the business for the assigned customer wholistically across total omni-channel. Collects, summarizes, and presents available data to provide our category management team with information necessary to develop the business. 

Location: Working Remote USA or Edina, MN

In this role you will:

• Track sales trends and insights

  • Develop and perform weekly sales reporting to deliver to the buyer

  • Identify key customer and channel opportunities

  • Participate in the development of Category strategies based on insights and opportunities

• Translates and synthesize consumer and shopper insights into strategic category growth stories and initiatives

• Assist in translating multi-channel customer category strategy into retailer specific category opportunities 

• Assist in helping to Influence multi-channel retailer category strategies through account specific Insights

• Help deliver POG Transitions and Revisions

• Participate in various training activities to enhance job performance and personal growth

• Assist Category Lead in identifying market opportunities

  • Analyze customer business using IRI, Nielsen and customers proprietary data (shopper card, POS).

  • Assist in the development of category reviews that will be leveraged to grow total category sales

  • Use information from multiple data sources to identify Category opportunities with a multi-channel approach

  • Develop solutions with respect to product distribution, promotion, pricing, and shelf-placement

  • Prepare clear and concise presentations to inform customer of business/consumer trends, existing opportunities, and solutions for growth

  • Participate in the design and drawing of Plan-o-grams using JDA software

• Conduct both in-store and online competitive retailer downloads (i.e. comp shops)

• Assist in post-seasonal performance analysis and recaps to share with broader Coffee team

• Assist other functional areas to develop business opportunities and provide information

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor’s Degree

• 3+ years of experience in Sales Analytics, Category Management or Shopper Insights

• Experience using POS, Panel, and Retailer Shopper data (ie. Nielsen, IRI, DOMO, PartnersOnline, etc)

• Strong cross-functional teamwork orientation with an ability to develop high-quality relationships

• Excellent communication and presentation skills; ability to influence decisions

• Self-motivated with ability to manage multiple projects and customers

Additional skills and experience that we think would make someone successful in this role:

• Experience building relationships within retail customers

• Target experience

• Exposure to JDA

Learn more about working at Smucker:

• Our Total Rewards Benefits Program

• Our Thriving Together Philosophy Supporting All Impacted by Our Business 

• Our Continued Progress on Inclusion, Diversity and Equity 

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