VP of Marketing

About Us

Here at Tarro we build products that empower small brick and mortar restaurants by liberating them of the operational burden of running their business. We accomplish this by providing a frictionless connection between them and their customers through our multi-product ecosystem offering AI-enabled order taking, delivery enablement, payment solutions, and point-of-sale software. At Tarro, we use a combination of bits (technology) and atoms (people) to solve real world problems facing small business owners.

We obsess over placing our customers first and working backwards from there. When our customers succeed, we succeed. The restaurant industry in the US is over a $1 trillion total addressable market (TAM), but remains relatively underserved by technology. Large chains are able to afford expensive tech that gives them a huge advantage; we believe that small restaurant owners deserve access to the same technologies at an affordable price. 

Tarro has been profitable for nearly a decade and seen 5x revenue growth in the last three years. As of our last fundraising round in mid-2022, we were valued at $450M and have since seen substantial growth across customer acquisition, product development and company headcount. Thousands of loyal restaurants have entrusted Tarro with their success, and together we have supported nearly 20 million customers. We are proud to be named one of Built In’s top companies to work for in 2023.

To learn more about our culture, values and how you can be a part of helping mom & pop restaurants thrive, please visit us here! Helping Independent Restaurants Thrive.
What we’re looking for:

As we embark on our next phase of growth, Tarro is seeking an innovative and strategic VP of Marketing to join our executive team. The ideal candidate will have a proven track record of driving growth in the SMB space, with deep expertise in both digital and traditional marketing channels. You will be responsible for shaping our brand, developing and executing a comprehensive marketing strategy, and leading a diverse marketing team. Your strategic vision, leadership, and ability to leverage data-driven insights to craft compelling narratives will be crucial in elevating our market presence and driving customer acquisition and retention.

What you’ll accomplish: 

• You will develop and execute a comprehensive marketing strategy that aligns with our business goals and drives customer acquisition, engagement, and retention.
• You will oversee all aspects of our marketing operations, including growth marketing (paid, SEO, content, SMS, direct mail, email, WeChat, social, etc.), brand and product marketing, customer marketing, and marketing analytics.
• You will lead and mentor a marketing team of 15, attract great talent, and foster a culture of innovation, collaboration, and continuous improvement.
• You will collaborate with the sales and product teams to ensure alignment and support across marketing campaigns and initiatives.
• You will spearhead the launch of new product features and services, as well as market expansion to additional restaurant verticals and audiences.
• You will build and expand our brand presence through storytelling, thought leadership, strategic partnerships, and participation in industry events.
• You will oversee direct-to-customer marketing efforts that help restaurants engage with their customers and increase revenue. 
• You will drive client engagement and loyalty efforts that enhance our client experience and deepen client relationships.
• You will manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and growth opportunities.
• You will utilize data analytics to measure the effectiveness of marketing campaigns and initiatives, and refine strategies based on insights and performance metrics.
• You will stay ahead of industry trends and competitor activities, and adapt marketing strategies to maintain our competitive edge.
• You will report on marketing performance and strategic initiatives to the executive team and stakeholders, providing actionable insights and recommendations.

About you: 

• You have 10+ years of progressive marketing experience, with at least 2 years in a VP/executive leadership role, ideally in the SMB and SaaS space.
• You have marketed to the SMB audience, and ideally in the restaurant or hospitality space.
• You have fluency in Mandarin and English (both written and spoken)
• You are a visionary leader with a track record of driving significant growth and achieving marketing objectives.
• You are both creative and analytical, able to blend storytelling with data-driven insights to craft compelling marketing strategies.
• You have exceptional communication and interpersonal skills, and you are capable of inspiring and leading diverse teams and engaging stakeholders at all levels.

Bonus points: 

• You have experience in scaling marketing efforts at a growth-stage company ($50M-$200M ARR), navigating the challenges and opportunities that come with rapid expansion.
• You have experience in a business that operates on a GMV as well as a subscription model.
• You possess a deep understanding of the restaurant tech and AI voice market, as well as the independent restaurant owner audience.

If you do not meet all the requirements listed above which candidates rarely do, don't worry. We still encourage you to apply!

Tarro is committed to hiring the best team to empower small businesses to thrive. We believe that a diverse workforce is paramount to our success. We welcome talent from all backgrounds - including but not limited to - race, sexual orientation, gender identity, age, nationality, religion, veteran status, political affiliation, and disability.

The salary range for this role is $230,000 - $310,000.

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