Senior Analyst- Online Category Experience

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

This team has several roles open. Please see each team's purpose below-

Senior Analyst, Online Category Experience- Category Content

The Content Sr. Analyst is responsible for maintaining and optimizing hundreds of category browse pages across our B2C & B2B site experiences to enhance navigation, product education, and customer inspiration. This role plays a key part in instilling customer confidence and accelerating the path to purchase through strategic content improvements. This role collaborates closely with Merchants, Digital Creative, Testing/Personalization and CMS Product teams to support key merchandising initiatives, promotional events, and Pro customer priorities. Through data-driven decision-making, this role directly impacts click-through rates (CTR), bounce rates, and overall digital engagement. This is an exciting opportunity to develop and expand your expertise in e-commerce content strategy, digital merchandising, and omnichannel retail.

Key Responsibilities:

• 40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
• 30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
• 15% Execute system changes for promotional activity.
• 15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.

Direct Manager/Direct Reports:

• Position Reports to Mgr, Category Experience.
• No direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics

Preferred Qualifications (Capabilities Optimization):

• Aptitude for documenting, training, and supporting cross-functional teams
• Experience working on eCommerce sites (content strategies, general understanding of customer experience best practices and online site metrics)
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• The ability to understand and influence cross-functional inputs to Product, Engineering and UX Merchandising for achieving better output results
• High comfort level working autonomously and with ambiguity, and having the ability to influence peers or leaders without direct authority with working in an ambiguous, fast paced environment
• Strong numeric and advanced analytics aptitude
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail
• Track record of taking ownership and driving results

Preferred Qualifications (Category Content):

• Strong relationship building skills with cross-functional partners to effectively balance stakeholder priorities.
• Track record of taking ownership and driving results in the retail ecomm environment.
• Ability to use data to understand customer behavior and draw actionable insights from those results.
• Strong project planning skills to diligently self-manage deliverable timelines
• Strong numeric and advanced analytics aptitude
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• High comfort level with working in an ambiguous, fast paced environment
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 2

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict