Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.
We’re looking for an AI Engineer to join Better Collective and help us build, test and improve AI-driven solutions and automated workflows for the publishing business. You will collaborate with QA, product, editorial and production teams to build proofs-of-concept, MVPs and scalable solutions across content, video, image and data processing.
Build, run and evaluate POCs and MVPs, especially for automated content creation and AI-assisted publishing workflows.
Develop practical AI solutions using LLMs, APIs, orchestration frameworks, retrieval systems, automation pipelines and agentic workflows.
Experiment quickly with new tools, frameworks, models and technical approaches.
Translate business needs into reliable technical solutions with a focus on speed and measurable value.
Hands-on experience with AI/ML tools, LLMs and API integrations.
Experience with frameworks such as LangChain, LangGraph, LlamaIndex, or similar.
Strong programming skills in Python and/or TypeScript.
Ability to code, debug, integrate APIs and design AI-powered workflows.
Experience building and evaluating practical AI solutions.
Nice to have
Prompt engineering, model evaluation and output validation.
Workflow automation and agentic systems experience.
Important: This is not a no-code or low-code automation role. Tools such as Make, Zapier, Lovable, or Bolt can be useful, but they are not enough on their own. We’re looking for someone comfortable working directly with code and using AI as part of a serious engineering workflow.
About the hiring process
As part of the final hiring process, candidates must present a project, prototype, workflow, or pipeline they personally built that actively uses AI. It should demonstrate:
The problem being solved and how AI was used.
The tools, models, APIs, frameworks, or coding agents involved.
The approach taken to build it.
What worked, what didn’t and what they changed.
The final result and its practical value.
Projects built only with no-code or low-code tools will not meet this requirement unless they also include clear coding, API integration, or technical system design. This is intended to demonstrate hands-on ability, technical curiosity and independent execution.
Please submit your CV in English.
We’d love to meet you!
Skills Required
- Strong hands-on experience with AI/ML tools, LLMs, API integrations, and AI application development
- Experience with LangChain, LangGraph, LlamaIndex, or similar frameworks
- Solid programming skills in Python and/or TypeScript
- Practical understanding of prompt engineering, retrieval-augmented generation, agents, workflow automation, model evaluation, and output validation
- Experience using Codex, Cursor, Claude Code, GitHub Copilot, or similar agentic coding tools to build software
- Ability to rapidly prototype while maintaining sound engineering judgment
- Strong analytical skills for testing model outputs, interpreting feedback, and improving system design
- Ability to work independently and proactively
- Clear communication skills for cross-functional collaboration
- Documentation and presentation of a personally built AI-enabled project, prototype, workflow, pipeline, or technical solution
What We Do
Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.
