Jobs at Better Collective

Leads SEO, content, audience growth, and affiliate performance across North American assets. Sets strategy, guides technical SEO and content execution, champions AI and emerging search practices, improves content quality, collaborates across product, data, development, PR, and commercial teams, and connects organic growth initiatives to revenue, budgets, and business performance.

Lead Better Collective’s group-wide CRM and lifecycle strategy across global sports media brands. Build scalable operating models, automated customer journeys, segmentation, personalisation, and coordinated multi-channel communications. Partner with Product, Data, Technology, Editorial, Commercial, Subscription, and Compliance teams to activate first- and zero-party data. Establish measurement, experimentation, dashboards, and playbooks that improve registration, engagement, conversion, retention, reactivation, revenue, and customer lifetime value.

Own day-to-day operations for the AffiliReach sub-affiliate platform, including account, campaign, deal, commission, tracking, bonus, and promotional configuration. Manage tracking links, attribution, troubleshooting, data discrepancies, campaign launches, documentation, and platform administration. Collaborate with Commercial, Product, BI/Data, and technical teams to onboard publishers and brands, resolve issues, and maintain accurate, scalable operational processes.

Create, schedule, and manage sports betting content primarily on X (Twitter). Identify trends, viral moments, and real-time sports conversations; support social strategy; and market the Playbook product to grow audience engagement. The role requires strong sports betting knowledge, social media fluency, sports media familiarity, and availability for some weeknights and weekends during major sporting events.

Write, edit, and publish promotional and evergreen content about sportsbook, prediction market, DFS, and casino offers. Maintain accurate and compliant offers, edit freelancer submissions, produce long-form reviews and betting guides, and use AI tools while preserving editorial quality. Collaborate with SEO and marketing teams to optimize content, test promotional language, and improve organic performance against content and user KPIs.

Contribute to social media strategy by creating, scheduling, publishing, and providing live game coverage across Instagram and X. Assist with digital marketing assets, track campaign performance, identify content trends, and maintain a consistent brand voice. The role requires strong social media knowledge, Adobe Creative Suite proficiency, college football and sports betting familiarity, flexible nights and weekends availability, organization, collaboration, and initiative.

Own the paid media data domain end to end, including ingestion, user-level modeling, data marts, semantic definitions, reverse ETL, reliability, alerting, and incident response. Lead and mentor data engineers, establish technical standards, shape the roadmap, collaborate with platform and business teams, and remain hands-on in SQL and Python. Build production pipelines using dbt, Dagster, cloud warehouses, and related tooling while supporting analytics, machine learning, and data science use cases.

Leads Futbol Sites’ Argentina sales organization and commercial strategy, driving revenue growth across digital media, sports advertising, branded content, programmatic, and sponsorships. Responsibilities include managing strategic accounts, acquiring clients and partners, negotiating complex deals, coaching the sales team, monitoring pipelines and forecasts, and developing market opportunities. The role also collaborates with marketing, content, revenue operations, ad operations, and regional stakeholders to strengthen the company’s position in digital sports media.

Researches sportsbooks and prediction markets, writes and edits 1,000–5,000-word data-driven articles and platform reviews, updates content across multiple brands, and applies AI tools and SEO best practices to improve audience reach. The role requires deep subject-matter expertise, real-world product and promotion experience, content management skills, and the ability to incorporate proprietary data, expert insights, and user feedback.

Manage daily Toronto office operations, including reception, administrative support, meeting coordination, travel arrangements, invoice posting, facility presentation, supplies, and ad-hoc operational assistance. The role requires a proactive, organized, service-minded professional who can manage shifting priorities, communicate effectively, maintain discretion, and work part-time onsite.

Design, scale, and automate AWS cloud infrastructure with IaC (Terraform, Ansible), container orchestration (Docker on ECS/EKS), serverless (Lambda, Cloudflare Workers), and GitHub Actions CI/CD. Ensure networking, CDN, observability, and application support for Node.js, PHP/WordPress, and databases while improving platform reliability and developer workflows.