Our Senior Account Executive is responsible for acquiring and expanding employer group business across WPS commercial products in the middle to large group market segment and expanding market share within their assigned territory. This Sr Account Executive serves a trusted advisor, building relationships with larger brokers, benefits consultants, and key employer group leaders. They bring deep industry expertise, consultative sales skills, and a track record of exceeding growth targets.
Salary Range
$90,000 ~ $120,000 plus incentive bonuses
The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, and experience.
Work Location
Remote work within Wisconsin, this role will travel throughout WI. Employees within 45 miles of WPS Headquarters (1717 W. Broadway in Madison, WI, 53713) will be expected to be able to work in office 3 days a week on a regular basis.
Essential Functions include:
- Competitive Intelligence – Provides market and competitive intelligence to inform health plan actions and priorities.
- Business Development – Hunts for new logo accounts, generates leads, and establishes strategic partnerships with brokers and employers. Manages a pipeline of high-value broker and employer relationships.
- Sales Strategies – Develops and implements innovative sales strategies that accelerate growth, increase customer satisfaction/retention, drive market share, and optimize financial performance. Prioritizes and leverages broker and agency contacts to ensure a consistent and sustainable flow of target market business. Tracks and measures progress against goals, and adjusts sales strategies/tactics as needed.
- Consultative Selling – Educates and answers questions from prospective customers on WPS’s commercial products/offerings. Identifies and leverages data and technology to achieve goals, improve performance, and minimize costs.
- Cross-Functional Collaboration – Partners with key internal stakeholders (including Underwriting, Health Services, Network, Account Management, Product and Marketing) and external stakeholders (including TPA, PBM and stop loss partners) to resolve complex client issues and achieve the health plan’s growth, retention and profitability goals.
- Proposal Strategy and Development – Assesses business risks/opportunities and identifies strategies to mitigate/capitalize as appropriate. Designs competitive, data-driven benefit solutions, analyzes healthcare utilization trends, and presents cost-benefit analyses to senior executives and HR leaders.
- Sales Cycle Management – Drives long sales cycles (often 6–18 months) and meets or exceeds monthly/annual sales targets.
How do I know this opportunity is right for me? If you:
- Have managed a portfolio of high-value broker relationships and acquire and manage complex employer group sales, driving pipeline development.
- Like to execute sales strategy to increase membership and revenue in assigned territory.
- Enjoy leading end-to-end sales cycle including prospecting, quoting, proposal delivery, and close.
- Can develop sales strategies to effectively prioritize and leverage broker and agency contacts and activities, ensuring a consistent and sustainable flow of target market business.
- Enjoy collaborating cross-functionally to tailor employer solutions and ensure a seamless onboarding experience and successful handoff.
- Can stay current of competitive dynamics and market trends to inform strategic positioning.
- Have leveraged data analytics to track plan outcomes, communicate insights, and implement strategic actions.
- Like to lead mentorship and knowledge-sharing across the sales team.
Minimum Qualifications
- Bachelor’s degree in Business, Marketing, Healthcare Administration or related field or equivalent combination of education/experience.
- Valid Wisconsin Accident & Health producer license.
- 7 or more years of insurance field sales experience.
- Experience selling for Health Insurance, Rx, or Stop Loss with a Carrier, Third Party Administrator or as Benefits Consultant from an Insurance Agency.
- Proficiency in negotiation and persuasion.
- Demonstrated experience utilizing insurance data analytics to drive agent strategy.
- Proven ability to cultivate and maintain relationships.
- Excellent interpersonal and communication skills.
- Ability to travel within the state of Wisconsin – up to 75%.
- Valid driver’s license with no moving violations or accidents in last three years.
Preferred Qualifications
- Ability to work in a complex, rapidly evolving environment with multiple internal and external stakeholders.
- Strong broker/employer relationships in assigned Wisconsin territories.
- Experience working in a CRM (e.g. MS Dynamics).
- A track record of success meeting aggressive sales goals.
Remote Work Requirements
- High speed cable or fiber
- Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net).
- Please review Remote Worker FAQs for additional information.
Benefits
- Remote and hybrid work options available
- Performance bonus and/or merit increase opportunities
- 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
- Competitive paid time off
- Health insurance, dental insurance, and telehealth services start DAY 1
- Professional and Leadership Development Programs
- Review additional benefits: (https://www.wpshealthsolutions.com/careers/)
Who We Are
WPS, a health solutions company, is a leading not-for-profit health insurer and federal government contractor headquartered in Madison, Wisconsin. WPS offers health insurance plans for individuals, families, seniors and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS has been making healthcare easier for the people we serve for nearly 80 years. Proud to be military and veteran ready.
Culture Drives Our Success
WPS’ culture is where the great work and innovations of our people are seen, fueled and rewarded. We accomplish this by creating an open and empowering employee experience. We recognize the benefits of employee engagement as an investment in our workforce—both current and future—to effectively seek, leverage, and include differing and unique perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.
We are proud of the recognition we have received from local and national organization regarding our culture and workplace: WPS Newsroom - Awards and Recognition.
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Skills Required
- Bachelor's degree in Business, Marketing, Healthcare Administration or related field or equivalent combination of education/experience.
- Valid Wisconsin Accident & Health producer license.
- Seven or more years of insurance field sales experience.
- Experience selling Health Insurance, Rx, or Stop Loss with a Carrier, Third Party Administrator, or as a Benefits Consultant from an Insurance Agency.
- Proficiency in negotiation and persuasion.
- Demonstrated experience utilizing insurance data analytics to drive agent strategy.
- Proven ability to cultivate and maintain relationships with brokers and employer groups.
- Excellent interpersonal and communication skills.
- Ability to travel within the state of Wisconsin up to 75%.
- Valid driver's license with no moving violations or accidents in the last three years.
- High speed cable or fiber internet with minimum 10 Mbps downstream and 1 Mbps upstream.
- Experience working in a CRM (e.g., MS Dynamics).
- Strong broker/employer relationships in assigned Wisconsin territories.
- Track record of success meeting aggressive sales goals.
- Ability to work in a complex, rapidly evolving environment with multiple stakeholders.
What We Do
WPS Health Solutions is celebrating 75 years in business as a highly regarded government contractor and leader in the insurance industry. In 2021, the Wisconsin State Journal named WPS as a Top Workplace in the Madison area. WPS has several divisions committed to delivering high-quality service to our customers. - WPS Health Insurance and WPS Health Plan offer affordable health plans for individuals, small businesses, and large businesses, plus benefits administration. - WPS Government Health Administrators administers Part A and Part B Medicare benefits—services we have provided since the program’s inception—for millions of seniors in multiple states. - WPS Military and Veterans Health serves millions more beneficiaries who are active in the U.S. military, veterans, and their families. - EPIC Specialty Benefits has offered voluntary nonmedical benefits, such as term life, disability, dental, and vision, for more than 35 years. WPS also actively partners with nonprofit organizations to help make lasting changes in the communities we serve, with an emphasis on health issues, especially for military and veterans, women, and children.
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