Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
About the team:
About the role:
Role Responsibilities:
Supporting the development of the full marketing mix and growth drivers for Premium Scotch brands: JW, Buchanan’s and Old Parr, in close coordination with the Head of Whisky & Luxury for CCV, Premium Scotch BMs, and key stakeholders in CMO/Commercial, RGM, Finance, Legal, CR, GBT/CCT in CCA to deliver outstanding results.
Delivering annual targets in sell-out value, P&L and market share, while driving improvements in key brand equity metrics. Business acumen and performance management are essential.
Supporting the creation and execution of best-in-class in-market brand plans that outperform competitors through strong 360° strategies — with agility, risk management, and a learning mindset.
Supporting the Business Performance tracking (analysis, action plans, execution)
Ensuring brand and product relevance by deeply understanding territory, occasion, and cultural context to connect meaningfully with consumers.
Supporting the A&P management (forecast, POs, etc)
Experience / skills required:
Hunger for growth and learning
Ownership and a “can-do” mindset
Team player: this role must work closely with key stakeholders both internally and externally, including Premium Scotch BMs, Culture Manager, Media Manager, Innovation, CMO, Finance, CR, Legal, Global, Agencies, Partners, etc. Strong collaboration and relationship-building skills are essential.
Effective communication skills (in Spanish and English)
Strong organizational skills
Analytical mindset and ability to learn from different sources of information
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re
supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application
Worker Type :
RegularPrimary Location:
Panama CityAdditional Locations :
Job Posting Start Date :
2025-11-14Top Skills
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
