The Role
Lead development and customization of Salesforce Marketing Cloud across EMEA, building journeys, automations, and cloud pages. Provide technical leadership for platform transformations, troubleshoot and resolve high-severity incidents, ensure GDPR-compliant data governance, collaborate with global stakeholders, and define the platform roadmap to enable data-driven marketing.
Summary Generated by Built In
This position is ideal for mid to senior-level technology professionals to join the Commercial Technology team as a Salesforce Marketing Cloud Developer, leading the development, customization, and optimization of the Salesforce Marketing Cloud platform across EMEA.
Partnering with cross-functional teams including Marketing, IT, and Commercial Software, you’ll deliver scalable marketing automation solutions, provide technical leadership for platform transformations, and ensure seamless platform performance. This role is critical in enabling business growth through data-driven marketing, platform innovation, and operational excellence.
Role expectations
· Develop and customize marketing journeys, automations, and cloud pages to deliver personalized customer experiences across EMEA.
· Optimize platform performance and lead troubleshooting of technical issues to ensure stability and efficiency.
· Act as technical lead for platform transformations, upgrades, and migrations, ensuring seamless integration with existing systems.
· Serve as escalation point for high-severity incidents and lead resolution efforts in collaboration with internal teams and Salesforce support.
· Collaborate with global stakeholders to gather requirements, prioritize enhancements, and deliver high-value solutions.
· Define and execute the platform’s technical roadmap, including future integrations and enhancements aligned to business strategy.
· Ensure compliance with data governance standards, including GDPR and regional security requirements.
What we're looking for
· Education:
o Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.
· Experience:
o 5+ years of experience in Salesforce Marketing Cloud with a strong development focus
o Proven experience leading technical initiatives and platform implementations
· Skills:
o Strong understanding of Salesforce Marketing Cloud architecture (data extensions, journeys, automations)
o Hands-on expertise in AMPscript, SSJS, GTL, SQL, HTML, and CSS
o Strong data modeling and SQL-based segmentation capabilities
o Experience in troubleshooting, incident resolution, and platform optimization
o Strong project management and prioritization skills
· Communication:
o Excellent communication skills with ability to engage both technical and business stakeholders.
· Teamwork:
o Ability to collaborate across global cross-functional teams and lead initiatives end-to-end.
Complimentary Skills
Complimentary Skills
· Experience integrating Salesforce Marketing Cloud with external systems and other Salesforce clouds using APIs (SOAP/REST).
· Knowledge of Salesforce Data Cloud, Flows, segmentation, and activation use cases.
· Understanding of AI technologies and agentic patterns is desirable.
· Relevant certifications:
· Salesforce Marketing Cloud Administrator (required)
· Salesforce Marketing Cloud Engagement Developer (required)
· Marketing Cloud Consultant (preferred)
· Data Cloud Consultant (desirable)
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor's degree in Computer Science, Information Systems, Marketing, or related field
- 5+ years of experience in Salesforce Marketing Cloud with a development focus
- Proven experience leading technical initiatives and platform implementations
- Strong understanding of Salesforce Marketing Cloud architecture (data extensions, journeys, automations)
- Hands-on expertise in AMPscript
- Hands-on expertise in Server-Side JavaScript (SSJS)
- Hands-on expertise in GTL
- Proficiency in SQL, HTML, and CSS
- Strong data modeling and SQL-based segmentation capabilities
- Experience troubleshooting, incident resolution, and platform optimization
- Strong project management and prioritization skills
- Excellent communication skills to engage technical and business stakeholders
- Ability to collaborate across global cross-functional teams and lead initiatives end-to-end
- Salesforce Marketing Cloud Administrator certification
- Salesforce Marketing Cloud Engagement Developer certification
- Experience integrating SFMC with external systems and other Salesforce clouds using SOAP/REST APIs
- Marketing Cloud Consultant certification
- Knowledge of Salesforce Data Cloud, Flows, segmentation, and activation use cases
- Understanding of AI technologies and agentic patterns
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
Align Technology Insights
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
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