The Role
Manages technical sales of AIDC solutions, including barcode scanners, printers, RFID systems, and software. Consults with customers, presents customized solutions, provides integration and post-sales support, prepares technical proposals and RFP responses, builds customer relationships, identifies upselling opportunities, and communicates market feedback to internal teams. Requires strong technical knowledge, communication skills, and local and regional travel.
Summary Generated by Built In
Job Summary
As a Sales Manager– at Bar Code India, you will act as a vital link between customer needs
and our cutting-edge AIDC (Automatic Identification and Data Capture) solutions. Your role
will involve pre- and post-sales engagement, technical consultation, solution presentations,
and driving software sales & hardware sales including barcode scanners, printers, RFID
systems, and associated software.
Key Responsibilities
● Collaborate with the sales team to understand client needs and recommend customized
solutions involving barcode scanners, printers, RFID hardware, and software solutions.
● Deliver engaging product demonstrations and presentations, simplifying technical features
for decision-makers.
● Provide technical support throughout the sales cycle, including system integration guidance
and post-sales troubleshooting.
● Build and maintain strong customer relationships, identifying opportunities for upselling,
cross-selling, and long-term partnerships.
● Prepare technical proposals and respond to RFPs, contributing to successful contract
closures.
● Communicate customer feedback to product and service teams to influence future
enhancements.
● Stay updated on industry trends, competitor offerings, and emerging technologies in
barcode and RFID.
Required Qualifications
● Bachelor’s degree in Engineering, Information Technology, Electronics, or a related field.
● 8+ years of experience in Sales, technical sales, or solution sales within the AIDC, barcode,
RFID, or automotive sector etc.
● Hands-on knowledge of barcode technologies, RFID systems, industrial printers/scanners,
and related software.
● Strong verbal and written communication skills with the ability to explain technical concepts
to non-technical stakeholders.
● Customer-focused attitude and strong problem-solving skills.
● Ability to work both independently and collaboratively in a fast-paced environment.
● Willingness to travel locally and regionally for client meetings and demos.
Skills Required
- Bachelor's degree in Engineering, Information Technology, Electronics, or a related field
- 8+ years of experience in sales, technical sales, or solution sales
- Experience within the AIDC, barcode, RFID, or automotive sector
- Hands-on knowledge of barcode technologies, RFID systems, industrial printers and scanners, and related software
- Strong verbal and written communication skills
- Ability to explain technical concepts to non-technical stakeholders
- Customer-focused attitude and strong problem-solving skills
- Ability to work independently and collaboratively in a fast-paced environment
- Willingness to travel locally and regionally for client meetings and demonstrations
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The Company
What We Do
Back in the 1990s, barcoding was a buzzword worldwide, yet it was an unfamiliar concept in India. It was here that a business seed was sown, giving rise to our name. Today, Bar Code India, now BCI, has evolved into a powerhouse of innovative supply chain and manufacturing solutions fused with cutting-edge technology. With industry-leading IoT, RFID, Automation, and Software capabilities, we offer extensive and fully integrated next-generation solutions to drive supply chain and manufacturing transformations








