Infinity Group are a innovative Microsoft Cloud Solution Partner based in the UK. We excel in providing award-winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services.
With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington. Our exceptional work has earned us the prestigious title of Microsoft Partner of the Year for Dynamics Business Central.
We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure.
Guided by core values of empathy, creativity, ambition, authenticity, and confidence, we celebrate diversity and strive to create a supportive and innovative work environment.
We are committed to the well-being and growth of our employees, and we prioritize continuous learning and development through fully funded training programs.
Our focus on people, expertise, and commitment to excellence underscores our mission to make a positive impact in the tech industry.
Role Overview:
As a Sales Specialist – Microsoft Business Applications, you’ll play a key role in driving growth across our Dynamics 365 and Power Platform portfolio. This is a solution‑led sales role, where success comes from understanding client challenges, shaping the right Microsoft solution, and working collaboratively with our wider sales, presales and delivery teams to close meaningful deals.
Rather than selling products in isolation, you’ll lead Consultative, value‑based conversations with customers – positioning Microsoft Business Applications as strategic enablers of transformation.
What you’ll be doing
- Generate and own new business opportunities across Dynamics 365 and Power Platform
- Lead early-stage conversations with prospects — not pitching, but diagnosing
- Run structured discovery to understand:
- What’s actually happening in the business
- Where the friction is
- What’s driving change
- Turn vague interest into defined, qualified opportunities
- Build a clear point of view before bringing in wider team (pre-sales / SA)
- Shape early solution thinking — enough to create direction and momentum
- Own opportunities through the full sales cycle (not just top of funnel)
- Work closely with: to ensure what’s being discussed is credible and grounded
- Solution Architects
- Pre-sales
- Delivery
- Improve pipeline quality by:
- Walking away from weak opportunities early
- Focusing on deals with real intent and commercial value
The kind of problems you’ll solve
- The customer knows something isn’t working - but can’t clearly define it
- Multiple systems are in play, but no one owns the bigger picture
- There’s internal resistance or misalignment
- The “project” exists - but the business case doesn’t
- Create clarity
- Ask better questions than anyone else has
- Turn something vague into something structured
- Help the customer understand what they actually need to do
You’ll spend most of your time in conversations where:
Your job isn’t to push a solution into that.
It’s to:
What sets you apart
- You’re naturally curious — you don’t stop at first answers
- You’re comfortable leading conversations with senior stakeholders early
- You can spot when an opportunity is weak (and you act on it)
- You connect technology to business outcomes — not features
- You can build momentum without over-relying on technical support
- You’re commercially aware — you understand deal quality, not just volume
- Rush to demo
- Default to product positioning
- Hide behind pre-sales too early
- Take ownership
- Think critically
- Push conversations forward
You don’t:
You do:
Your impact
- You’ll directly influence the quality of pipeline entering the business
- You’ll improve win rates by starting deals properly
- You’ll reduce wasted effort across sales, pre-sales, and delivery
- You’ll help shift perception from:
- “vendor” → “credible partner”
What it’s like here
- High expectations, but no micromanagement
- Support when you need it, space when you don’t
- People who care about doing things properly
- Opportunity quality
- Thinking
- Progression
- Outcomes
You won’t be measured on noise.
You’ll be measured on:
What you get
- Unlimited annual leave
- Private healthcare, life assurance, company shares
- Electric car scheme
- Flexible / remote working (with access to Tunbridge Wells & Paddington)
- Team and company socials, including Illuminate Awards
Skills Required
- Proven experience generating and owning new business opportunities for Dynamics 365 and Power Platform
- Ability to lead early-stage consultative conversations and run structured discovery
- Experience owning opportunities through the full sales cycle (not just top-of-funnel)
- Demonstrable understanding of Microsoft Business Applications and Dynamics solutions (including Business Central)
- Ability to work closely and collaborate with Solution Architects, Pre-sales, and Delivery teams
- Strong commercial awareness and focus on deal quality over volume
- Comfort engaging senior stakeholders and shaping solution-level conversations
- Consultative, value-based selling mindset and ability to translate technology to business outcomes
What We Do
Infinity Group is a leading Microsoft Cloud Solution Partner and Managed Service Provider (MSP) based in the UK. The company specializes in delivering award-winning IT support, digital transformation, and managed services. With expertise in Dynamics 365, Power Platform, Azure, Microsoft 365, AI, and Cyber Security, Infinity Group helps organizations maximize business impact through productivity, efficiency, and scalable technology solutions.
