We’re expanding in Surrey, and we’re looking for a driven, competitive Sales Representative who thrives on building pipeline, winning new business, and closing deals.
This is a hunter role — ideal for someone who enjoys being out in the field, talking to customers, uncovering opportunities, and turning conversations into sales.
You’ll sell JCB equipment, helping customers choose the right equipment to keep their operations moving. If you’re energized by targets, relationships, and real-world impact, this role gives you the runway to build something big.
What’s in it for you?
Competitive salary: $70,000–$120,000 (base salary + uncapped commission)
Company vehicle
Comprehensive benefits package
Health & Lifestyle Spending Accounts
Employee and Family Assistance Program (EFAP)
RRSP matching
3 weeks paid vacation
Long-term career growth with a respected industry leader
What You’ll Do
Proactively hunt for new business across GVDR
Build and manage your own sales pipeline from prospecting to close
Develop strong, long-term relationships with customers across multiple industries
Conduct on-site visits, equipment walkarounds, and live demonstrations
Identify customer needs and deliver tailored equipment solutions
Grow existing accounts while consistently opening new doors
Represent Williams Machinery as a trusted advisor in the field
What You Bring
3–5 years of B2B sales experience (equipment, industrial, automotive, or similar is an asset)
A hunter mindset — you enjoy prospecting, cold outreach, and winning new business
Strong communication and relationship-building skills
Confidence in front of customers and decision-makers
Self-driven, competitive, and motivated by targets and results
Valid driver’s license and clean driving record
Why This Role Wins
You’re stepping into a growth territory with real opportunity. You’ll have the backing of a 120-year-old industry leader, but the freedom to build your own book of business and make an impact fast.
Skills Required
- 3-5 years of B2B sales experience
- Experience in equipment, industrial, or automotive sales
- Hunter mindset: prospecting, cold outreach, and winning new business
- Strong communication and relationship-building skills
- Confidence presenting to customers and decision-makers
- Self-driven, competitive, and motivated by targets and results
- Valid driver's license and clean driving record
What We Do
Williams Group is a strategic communications firm founded in 1978. At home in Grand Rapids, Michigan, the Wg team provides a full range of services—including strategic planning, design, writing and program management—supporting clients across North America and beyond.
