The Role
Hunt for new business across Terrace and Northwest BC, build and manage a sales pipeline, conduct on-site demos and walkarounds, recommend equipment sales and rentals, grow accounts, and close deals while representing the company in the field.
Summary Generated by Built In
Build the Pipeline. Win the Business. Own Your Territory.
Build your territory across Terrace and Northwest BC by prospecting for new business, developing strong customer relationships, and closing equipment sales and rental opportunities. This is a true hunter role for a driven, competitive salesperson who enjoys being in the field, uncovering opportunities, and turning conversations into deals.
WHY THIS IS A STRONG MOVE FOR YOU:
- Uncapped Earning Potential: $70,000–$120,000+ earning potential with uncapped commission, giving you the opportunity to directly influence your income through your sales performance.
- Own Your Territory: Build and manage your own pipeline across Terrace and Northwest BC. Prospect, visit customers, uncover opportunities, and develop your own book of business.
- Growth Opportunity: Step into an expanding territory with real opportunity to win new business, grow existing accounts, and build something of your own with the backing of a 120-year industry leader.
HOW YOU'LL MAKE AN IMPACT HERE:
- Hunt for New Business: Proactively prospect, make cold outreach, visit customers, and open new doors across construction, industrial, and other key industries.
- Sell Solutions: Understand customer needs and recommend the right material handling, compact, and heavy construction equipment through both sales and rental solutions.
- Win & Grow Accounts: Build long-term customer relationships, conduct equipment walkarounds and demonstrations, and turn opportunities into lasting business.
WHAT WE OFFER:
- Compensation: $70,000–$120,000+ earning potential with uncapped commission.
- Tools: Company vehicle to support your territory and customer visits.
- Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle Spending Account.
- Savings: 3% RRSP matching.
- Vacation: 3 weeks of paid vacation.
- Career Growth: Long-term career opportunities with a respected industry leader and a company that is continuing to expand across Western Canada.
WHO WE ARE
As a Platinum Certified Canada's Best Managed Company and a Top Employer in BC, Wesgroup Equipment supports customers across Western Canada through our family of brands — Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we have delivered premium equipment and service solutions that keep our customers up and running.
Skills Required
- 3-5 years of B2B sales experience
- Experience selling equipment, industrial, or automotive (asset)
- Hunter mindset with prospecting and cold outreach skills
- Strong communication and relationship-building skills
- Confidence presenting to customers and decision-makers
- Self-driven, competitive, target-oriented
- Willingness to travel across Northwest BC and occasionally to the U.S.
- Valid driver's license and clean driving record
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Williams Group is a strategic communications firm founded in 1978. At home in Grand Rapids, Michigan, the Wg team provides a full range of services—including strategic planning, design, writing and program management—supporting clients across North America and beyond.
