Summary
The Sales Program Marketing Manager serves as the dedicated marketing partner to assigned sales teams. This role is responsible for developing, executing, and managing marketing programs that support B2B sales initiatives, drive customer engagement, and accelerate revenue growth.
As the marketing liaison between Sales and Marketing, this role translates business objectives into actionable marketing strategies and ensures programs are delivered on time, on brand, and aligned with organizational priorities. The ideal candidate is collaborative with strong marketing expertise, exceptional communication skills, and experience supporting complex B2B sales organizations.
Key Responsibilities:
- Build strong relationships with sales leaders to understand business priorities, customer needs, marketing and growth opportunities.
- Develop and execute integrated marketing programs that support customer acquisition, retention, product adoption, and sales enablement.
- Lead cross functional marketing projects from concept through execution, ensuring timelines, budgets, and deliverables are met.
- Develop sales enablement materials including customer-facing collateral
- Measure campaign performance, analyze results, and recommend optimizations to improve effectiveness and ROI.
- Maintain marketing calendars and communicate campaign status, milestones, and results with stakeholders.
Required Qualifications:
- Bachelor’s degree in marketing, communications, business, or a related field.
- 5+ years of experience in strategic marketing, or program management roles.
- Proven ability to manage cross functional programs from concept through execution.
- Strong strategic planning, organizational, and stakeholder management skills.
- Experience defining and tracking performance metrics and reporting outcomes.
- Experience managing marketing budgets to optimize program outcomes.
- Willingness to travel up to 20%
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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
Skills Required
- Bachelor's degree in marketing, advertising, or business
- 6+ years of experience in media or advertising
- Fluency across online media channels
- Adobe Analytics or Google Analytics experience
- Experience working in a cross-functional team environment
- Strong knowledge of the current media advertising landscape
- Expert Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook
- Experience writing creative and strategic briefs
- Background managing billing for a client or agency
- Experience managing retail SEM channels
- TV buying or strategy experience
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
