The Role
Lead regional commercial operations across Tanzania and East Africa by developing and executing sales strategies, growing key accounts and channel partnerships, managing a sales team, forecasting performance, negotiating contracts, coordinating cross-functional delivery, and driving revenue growth in mining, construction, industrial, and related sectors.
Summary Generated by Built In
Our client, a leading company in the Mining industry, is seeking an experienced and results-driven Sales Manager to lead and grow its commercial operations across Tanzania and the wider East African region. The successful candidate will be responsible for developing and executing sales strategies, expanding market share, managing key customer relationships, and driving revenue growth for the company’s products and solutions. Experience within industrial, construction, building materials, mining support services, or gypsum board products will be highly preferred.
Responsibilties:
- Develop and implement sales strategies to achieve revenue, profitability, and market share objectives.
- Identify and pursue new business opportunities within the mining, construction, industrial, manufacturing, and infrastructure sectors.
- Manage and grow relationships with key clients, contractors, distributors, consultants, and project stakeholders.
- Lead the sales team in prospecting, client acquisition, account management, and business development activities.
- Monitor market trends, competitor activities, and customer requirements to identify growth opportunities.
- Prepare and deliver sales forecasts, budgets, and performance reports for senior management.
- Negotiate commercial agreements, contracts, pricing, and terms with customers.
- Coordinate with operations, production, logistics, and finance teams to ensure timely product delivery and customer satisfaction.
- Conduct regular client visits, presentations, and product demonstrations to strengthen business relationships.
- Ensure effective management of sales pipelines, customer databases, and CRM systems.
- Develop and execute channel sales strategies through distributors, dealers, and strategic partners where applicable.
- Monitor sales performance KPIs and implement corrective actions to achieve targets.
- Lead, mentor, and develop the sales team through coaching, performance management, and succession planning.
- Represent the company at industry events, exhibitions, trade shows, and networking forums.
- Identify opportunities for process improvement, cost optimization, and increased operational efficiency within the sales function.
Requirements
- Bachelor’s Degree in Business Administration, Marketing, Sales Management, Engineering, Mining, or a related field.
- Minimum 7–10 years of progressive sales experience, with at least 5 years in a management role.
- Proven experience selling products or solutions within the mining, industrial, construction, building materials, manufacturing, or related sectors.
- Experience with gypsum board products, construction materials, industrial supplies, or mining-related products will be highly advantageous.
- Strong understanding of B2B sales processes, key account management, and commercial negotiations.
- Demonstrated success in achieving and exceeding sales targets and business growth objectives.
- Experience managing sales teams and driving high-performance cultures.
- Strong analytical skills with the ability to prepare, interpret, and present sales reports and forecasts using Excel and CRM systems.
- Excellent communication, presentation, negotiation, and relationship management skills.
- Strong commercial acumen and ability to identify market opportunities and develop strategic partnerships.
- Fluent in English and Swahili.
- Valid driver’s license and willingness to travel extensively within Tanzania and the East African region.
Skills Required
- Bachelor's Degree in Business Administration, Marketing, Sales Management, Engineering, Mining, or related field
- Minimum 7-10 years progressive sales experience with at least 5 years in a management role
- Proven experience selling products or solutions within mining, industrial, construction, manufacturing, or related sectors
- Experience with gypsum board products, construction materials, industrial supplies, or mining-related products
- Strong understanding of B2B sales processes, key account management, and commercial negotiations
- Demonstrated success in achieving and exceeding sales targets and business growth objectives
- Experience managing sales teams and driving high-performance cultures
- Analytical skills to prepare, interpret, and present sales reports and forecasts using Excel and CRM systems
- Excellent communication, presentation, negotiation, and relationship management skills
- Strong commercial acumen and ability to identify market opportunities and develop strategic partnerships
- Fluent in English and Swahili
- Valid driver's license and willingness to travel extensively within Tanzania and the East African region
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The Company
What We Do
Shugulika Africa Limited is a quality service provider with over 12 years of industry experience, specializing in recruitment, headhunting, HR consulting, training, payroll services, and other HR services.







